Samsung-Accelerated Startup Luple Launches Light Technology Devices That Help Balance Circadian Rhythms

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Olly, a light technology device from Samsung’s startup incubator, has launched on Kickstarter and has reached its funding goal in just 3 hours. The product is dedicated to helping users find balance in their everyday routines and comes in two versions—Olly Day, which helps users stay awake during the day, and Olly Night, which encourages deeper and more holistic sleep at night.

Olly Day’s wavelengths mimic sunlight to keep users feeling energized and to provide a natural energy boost without the side effects commonly associated with caffeine. The device boosts focus in just 20 minutes and can work more effectively and quickly than a cup of espresso.

Unlike LED lights that suppress the natural production of melatonin in the body, Olly Night’s wavelengths encourage melatonin production to prepare users for a night’s rest. The device emits a warm light and automatically turns off in 30 minutes.

“There’s been a significant uptick in the amount of people who are now working from home, and this transition can throw circadian rhythms off balance. We’ve heard many stories from people who rely on sleeping pills or excessive amounts of caffeine, and we wanted to provide something that would help people stabilize their biological rhythms in a more natural way,” said Ardor, the founder and CEO of Luple.

Each device is compact, portable and can be used simply by placing it on its magnetic lid and angling the light at a tilt. Olly takes two hours to fully charge with a USB-C cable, and a single charge can run for six hours.