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It’s Only Common Sense: Why Building a Strong Personal Brand Is Critical

03/17/2025 | Dan Beaulieu -- Column: It's Only Common Sense
 “Your reputation precedes you.” This is one of those clichés that happens to be entirely true. Whether you’re stepping into a room full of potential clients, meeting a new colleague for the first time, or connecting online, people often know something about you before you say a word. That “something” is your personal brand—your reputation, your promise, and your legacy all rolled into one. In today’s competitive world, your personal brand is one of the most powerful assets you can cultivate.

IDC Adjusts PC and Tablet Forecasts but Still Expects Commercial Demand to Provide Growth

03/04/2025 | IDC
In the wake of the USA’s tariffs on China as well as a weakening market sentiment, mostly in the consumer space, IDC has reduced its traditional PC forecast in 2025 and beyond. Global PC volume is now expected to reach 273 million in 2025, still growing +3.7% over the prior year though this is a slight reduction from the prior forecast.

Don’t Rush: Get ‘Acclimated’ With Each Level of SI

02/27/2025 | Andy Shaughnessy, I-Connect007
During DesignCon, I met with Al Neves, the founder of Wild River Technology, and a serious fly fisherman as well. As Al explains, some engineers are getting ahead of themselves by rushing to take on complex SI challenges before they’ve mastered their foundational knowledge. Like climbers on Mount Everest, these engineers need to spend more time getting “acclimated” at base camp before heading for the summit.

Marcy's Musings: It's Show Time!

02/20/2025 | Marcy LaRont -- Column: Marcy's Musings
It’s hard to believe another year has gone by and it is time, once again, for IPC APEX EXPO. This year marks the 25th anniversary of this iconic show for the electronics industry and, in addition to all the usual suspects, there are some special things in store to celebrate this milestone. Last year, IPC themed the event, “What’s Next is Now.” This year’s theme, “Reimagine the Possibilities,” feels like a wholly appropriate follow-on.

The Secret Value of Committee Work

02/12/2025 | Nolan Johnson, I-Connect007
Teresa Rowe leads the standards and practices at IPC, and in this conversation delves into the nuts and bolts of getting involved in standards development. It’s a commitment of time that’s well worth the effort, she says, because you learn not only how a standard comes to light, but why and how dissenting opinions are purposely left out. You’ll come away from this discussion feeling comfortable about how you can get involved and why it will make a difference for your company. For those passionate about advancing their careers and contributing to industry standards, Teresa’s insights make a compelling case for getting involved.
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