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The Marketing Minute: AI Is Watching Your Marketing Habits

06/10/2026 | Brittany Martin -- Column: The Marketing Minute
Last summer, I decided I wanted to get better at skateboarding. I had no aspirations of becoming the next Tony Hawk; I simply wanted to feel more comfortable on the board. Like many people learning a new skill, I wanted progress to happen fairly quickly. It didn't. For weeks, every ride felt awkward. Then one day, I realized I wasn't thinking as much. I had better balance, and I felt more natural on the board. Progress had been accumulating through repetition. I've been thinking about that lesson recently because it reminds me of marketing, particularly as generative AI begins to change how customers discover companies and products.

I-Connect007 Launches Enhanced Homepage to Better Connect the Electronics Industry With News, Expertise, and Resources

05/27/2026 | I-Connect007
The electronics industry moves fast, and staying informed has never been more important. I-Connect007 has launched a redesigned homepage experience to help industry professionals discover the insights, resources, and expertise they need. The website now features improved navigation and elevated editorial content that connects readers across the global electronics manufacturing community.

Omega EMS Expands U.S. Manufacturing Partnership with Power Center (a Duracell Authorized Licensee), Accelerating Domestic Renewable Energy Production

04/07/2026 | Omega EMS
Omega EMS, a leading U.S.-based electronics manufacturing services provider, has significantly expanded its manufacturing partnership with its sister company, Power Center, the North American licensee of the Duracell brand for energy storage systems.

The Marketing Minute: Your Metrics Aren’t Telling the Full Story

04/08/2026 | Brittany Martin -- Column: The Marketing Minute
In digital marketing, we tend to rely on the same set of metrics: Average read time. Bounce rate. Session data. For years, these metrics have been the default for gauging marketing success, so it makes sense to rely on them. But in today’s privacy-first B2B environment, they’re becoming less reliable and often misleading. You’re missing part of the picture.

An Update on the Omnibus on Sustainability Reporting

04/01/2026 | Diana Radovan, Global Electronics Association
The European Commission (EC) released its Omnibus on Sustainability Reporting Proposal on Feb. 26,  2025, as part of its agenda to simplify EU sustainability legislation and reduce administrative burdens for companies while safeguarding the objectives of the EU Green Deal, including content and a timeline proposal. The initial “content” proposal amended key content-related provisions of the Corporate Sustainability Reporting Directive (CSRD), the Corporate Sustainability Due Diligence Directive (CSDDD), and the EU Taxonomy (EUT) Regulation.
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