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It’s Only Common Sense: The Danger of Overthinking

03/24/2025 | Dan Beaulieu -- Column: It's Only Common Sense
We’ve all had those moments when we find ourselves endlessly analyzing a decision, cycling through every possible outcome, and trying to anticipate every potential obstacle. It’s not just frustrating; it’s paralyzing. Overthinking is a timewaster, a progress-stopper, and a productivity killer. For many of us, it’s become a habit that keeps us from reaching our full potential.

Defense Speak Interpreted: It’s Time for a ‘Defense-Speak’ Update

03/18/2025 | Dennis Fritz -- Column: Defense Speak Interpreted
I’m Denny Fritz, the author of 30 “Defense Speak Interpreted” columns from 2018 to 2022. My original concept for this monthly op-ed was to explain the unique acronym language used by the U.S. Defense Department: CMMC, DIUx, C4ISR, JEDI, etc. When I started consulting for NSWV Crane almost 20 years ago, I would find myself sitting in meetings, perplexed at what I heard. Half the conversations were using acronyms that were foreign to me.

Marcy's Musings: The Golden Touch?

03/18/2025 | Marcy LaRont -- Column: Marcy's Musings
Corrosion, adhesion, bonding—the comprehensive issue of surface finish plating is primary for PCB manufacturers and their assembly counterparts. Gold is the standard for many applications, but it is expensive and has its limits. This issue of PCB007 Magazine leads with a deep dive into the various iterations of gold plating by the engineering team at MKS Atotech.

It’s Only Common Sense: Why Building a Strong Personal Brand Is Critical

03/17/2025 | Dan Beaulieu -- Column: It's Only Common Sense
 “Your reputation precedes you.” This is one of those clichés that happens to be entirely true. Whether you’re stepping into a room full of potential clients, meeting a new colleague for the first time, or connecting online, people often know something about you before you say a word. That “something” is your personal brand—your reputation, your promise, and your legacy all rolled into one. In today’s competitive world, your personal brand is one of the most powerful assets you can cultivate.

IMAPS and DPC: 21 Years of Elevating Technical Knowledge

03/13/2025 | Marcy LaRont, I-Connect007
The IMAPS 21st Device Packaging Conference (DPC) may have taken place at a conference center located down an idyllic desert road showcasing the best of what native Arizona has to offer, but the topics at this conference were anything but laid-back. This important platform for professionals in microelectronics and advanced packaging set the stage for a technology in high demand. Brian Schieman, IMAPS executive director, says the show was organized to demonstrate their commitment to addressing current technological trends and with significant energy directed toward fostering connections within the supply chain.
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