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Happy Holidays from I-Connect007
December 24, 2021 | I-Connect007 Editorial TeamEstimated reading time: Less than a minute
We wish you and your loved ones the happiest holiday season.
May this time of year fill your hearts with joy and laughter as we head into the new year.
Spread the warmth and love brought about this time of year, and let it be savored by friends, family and colleagues. Happy Holidays!
The I-Connect007 Team
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Klaus Koziol - atgSuggested Items
PHOTO GALLERY: APEX EXPO Receptions Are Where the Industry Comes Together
04/10/2026 | I-Connect007 Editorial TeamAPEX EXPO receptions offer a chance to step away from the booth and connect in a more relaxed setting. From newcomer gatherings to the ice cream social, the show floor reception, and the Golden Gnomes, these events bring attendees together across roles and experience levels. Enjoy this photo gallery of social gatherings. You might find yourself and people you know! It’s a place to reconnect with colleagues, meet people you’ve only known by name, and discover new companies shaping the industry—strengthening relationships and building a sense of community.
The Marketing Minute: Your Metrics Aren’t Telling the Full Story
04/08/2026 | Brittany Martin -- Column: The Marketing MinuteIn digital marketing, we tend to rely on the same set of metrics: Average read time. Bounce rate. Session data. For years, these metrics have been the default for gauging marketing success, so it makes sense to rely on them. But in today’s privacy-first B2B environment, they’re becoming less reliable and often misleading. You’re missing part of the picture.
It’s Only Common Sense: Fearless Selling—Why Playing It Safe Is Killing You
03/09/2026 | Dan Beaulieu -- Column: It's Only Common SenseToday’s silent epidemic in sales isn’t laziness or incompetence; it’s fear of rejection, of offending, of standing out. Too many salespeople have traded boldness for politeness, confidence for compliance, and persuasion for passivity. They tell themselves they’re being professional when they’re just being forgettable. Playing it safe is a dangerous business strategy.
It’s Only Common Sense: Control Your Market With Your Actions
02/09/2026 | Dan Beaulieu -- Column: It's Only Common SenseMost companies don’t want to admit that their low sales mean their stories got stale. They’ll blame the economy, their competitors, the election cycle, or “industry headwinds,” when what really happened is much simpler: They stopped saying anything worth hearing. Customers stopped noticing because most companies sound exactly the same. You could have the most advanced product in your category, but if you describe it like everyone else, you’ve already lost. Nobody buys “high quality,” “fast turnaround,” or “excellent service” anymore. Those slogans are expected table stakes, not selling points.
It’s Only Common Sense: We Have Met the Enemy, and It’s Us
01/19/2026 | Dan Beaulieu -- Column: It's Only Common SenseI’ve always loved the line from Pogo cartoonist Walt Kelly: “We have met the enemy, and he is us.” No one has ever spoken truer words in business. Many businesses fail not because of rivals, but because of complacency, pride, and arrogance that success can bring. The most dangerous rival you’ll face isn’t across the street or overseas; it’s in your conference room.