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Dan’s Biz Bookshelf: Four Important Books You Need to Read (Not Just Say You Have)

09/18/2025 | Dan Beaulieu -- Column: Dan's Biz Bookshelf
Dan Beaulieu continues his popular book review series by reviewing four classic books that he believes everyone should have on their bookshelf. In this column, he reviews "The Prince" by Niccolò Machiavelli, "The Art of War," by Sun Tzu, "How to Win Friends and Influence People," by Dale Carnegie, and "Think and Grow Rich," by Napoleon Hill. While we've all heard of these books and maybe read them, Dan will give you a new perspective.

It’s Only Common Sense: Storytelling That Sells—Stop Pitching, Start Painting Pictures

09/15/2025 | Dan Beaulieu -- Column: It's Only Common Sense
Let me tell you something that most salespeople — even the ones flashing Rolexes and bragging about crushing their quotas—still haven’t figured out: Facts don’t close deals, stories do. People file away facts while they feel stories. Facts tickle the brain, but stories punch the heart, and it’s the heart that signs the check every time. 

Elementary Mr. Watson: Running the Signal Gauntlet

09/11/2025 | John Watson -- Column: Elementary, Mr. Watson
If you’ve ever run a military obstacle course, you know it’s less “fun fitness challenge” and more “how can we inflict as much pain in the shortest time possible?” You start fresh—chest out, lungs full of confidence, thinking you might even look good doing this—and 10 seconds later, you’re questioning all your life choices.

It's Only Common Sense: Leveraging AI in Your Sales Strategy

09/01/2025 | Dan Beaulieu -- Column: It's Only Common Sense
Let’s get one thing straight: AI isn’t here to replace you; it’s here to make you smarter and faster. Every time a new tool shows up, half the sales floor panics: “They’re going to automate us out of a job!” This is shouted while doomscrolling LinkedIn. Relax. Sales is still, and will always be, about human connection, trust, and delivering value. However, if you’re not using AI to your advantage, you’re handing your competitors a loaded gun and asking them to shoot first.

Global Sourcing Spotlight: How to Evaluate Supplier Capabilities Worldwide

08/20/2025 | Bob Duke -- Column: Global Sourcing Spotlight
In global sourcing, the difference between a competitive edge and a catastrophic disruption often comes down to how well you vet your suppliers. Sourcing advanced PCBs, precision components, or materials for complex assemblies demands diligence, skepticism, and more than a little time on airplanes. Here’s how to do your due diligence when evaluating international suppliers and why cutting corners can cost you more than money.
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