Eaton Launches 'Your Energy Transition, Simplified' Marketing Campaign

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Intelligent power management company Eaton has launched a new marketing campaign to spotlight its collaborative and holistic approach to simplify the energy transition for its customers. The campaign focuses on how Eaton is reinventing the way energy systems work and supporting a more sustainable future through its industry expertise, pioneering technologies and collaboration with customers and industry partners.

Recent research shows that 77% of companies expect to transition away from their current power sources. (Source: The Intersection of Digital Transformation and the Energy Transition, July 2022) . Through its industry expertise and innovative technology, Eaton is helping customers safely add more renewables, energy storage and electric vehicle charging to their energy systems.

“For customers everywhere, there’s a new urgency and tools available to reduce carbon footprint, manage energy costs and enable energy resilience,” said Jeff Krakowiak, Eaton senior vice president for marketing and commercial operations for the Electrical Sector. “Our innovative, collaborative and holistic approach to a simplified energy transition is a unique capability. We’re a trusted partner to help customers, and this campaign puts a spotlight on how we’re working together to unlock a sustainable, resilient, digital and electrified future.”

A central focus of the campaign is Eaton’s longtime commitment to collaboration with customers and partners to understand and solve unique energy challenges. The company’s global network of innovators, digital leaders and subject matter experts are working with customers everywhere to make energy systems work smarter, harder and deliver new value, including:

• Collaborating with Microsoft on grid-interactive UPS technology for data centers
• Joining Samsung’s SmartThings Energy platform enabling smart, more efficient energy use at home
• Partnering with LG Electronics to integrate solar and energy storage and enable flexible home energy management
• Working with UL to strengthen cybersecurity for connected products and helping build trusted, connected environments

Eaton’s “Your energy transition, simplified” campaign was developed with the Jack Morton global brand experience agency and focuses on programmatic, trade media and social advertising.