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Suggested Items

It’s Only Common Sense: Be the Vendor They Compare Everyone Else To

05/25/2026 | Dan Beaulieu -- Column: It's Only Common Sense
Most companies are simply vendors. They take orders and ship product. They answer emails when they feel the heat. They hit the date they promised and expect applause. Standards are different. These are the companies customers use as the measuring stick. Every new supplier gets compared to them, every quote gets weighed against them, and every service failure from someone else becomes a moment when the customer says, “This would not have happened with you.”

Global Sourcing Spotlight: The Global Quality Gap—Why Consistency Wins the Contract

05/18/2026 | Bob Duke -- Column: Global Sourcing Spotlight
There was a time when you could tell where a product was from by how it felt, fit, or functioned: German precision, Japanese consistency, or American durability. Today, the lines are blurred. The best factories in Vietnam rival those in Texas, and Mexican plants match the efficiency of Taiwan. However, as quality expectations converge worldwide, execution doesn’t. The global quality gap continues to widen. The definition of quality is no longer regional; it’s universal.

It’s Only Common Sense: Build Your Business on Reputation, Not Neglect

05/18/2026 | Dan Beaulieu -- Column: It's Only Common Sense
Two things in business compound whether you like it or not: interest and reputation. One builds in the background while you’re busy doing other things. The other erodes quietly while you’re distracted by “more important” priorities. Both move slowly at first and accelerate over time. Eventually, they become impossible to ignore. What you do consistently becomes who you are publicly.

Elementary, Mr. Watson: The Design Matrix—Revealing the Hidden Truths of Reality

05/12/2026 | John Watson -- Column: Elementary, Mr. Watson
“It seems you've been living two lives.” In one life, you're the respectable and responsible PCB design professional who follows the rules, works, pays taxes, meets deadlines, runs the checks, and even helps the landlady take out her garbage. In the other life, you’re the PCB designer who senses that something is wrong, searches for the deeper meaning behind their work, and can no longer fully accept the design world exactly as it has been presented. Welcome to the Design Matrix.

The Marketing Minute: If Your Marketing Budget Gets Cut in Half, Then What?

05/13/2026 | Brittany Martin -- Column: The Marketing Minute
Hypothetically, let’s say your marketing budget gets cut in half tomorrow. (I’m stressed just thinking about it!) But here’s the real question: Would your actual marketing strategy change, or just the amount of money behind it? Because those are not the same thing. Markets go up and down. Budgets can tighten. If your entire marketing approach depends on the biggest, flashiest, most expensive options available, that’s not really a strategy. It’s just spending. A strong marketing strategy should remain consistent regardless of spending levels.
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