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Elementary Mr. Watson: Routing Hunger Games—May the Traces Be Ever in Your Favor

08/26/2025 | John Watson -- Column: Elementary, Mr. Watson
I’d like to share a harsh truth, and I say this as a friend: PCB designers are often their own worst enemy. It’s rarely the complexity of the circuit, the last-minute changes from mechanical, the limited enclosure space, or the ever-expanding list of design rules that send projects to the dust heap of failed boards. More often, it's our own decisions, made too quickly and narrowly, and with too little foresight, that sabotage an otherwise good design.

Standard of Excellence: The Human Touch in an Automated World

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We live in a world where everything from groceries to tech support is a click away. Automation has revolutionized the way we conduct business. From order tracking systems to AI-powered chatbots, automation can increase speed, improve accuracy, and reduce costs. However, with all that progress comes a critical challenge: How do we ensure that we don’t lose the human touch, the very thing that makes business relationships meaningful?

Elementary, Mr. Watson: Why Your PCB Looks Like a Studio Apartment

08/13/2025 | John Watson -- Column: Elementary, Mr. Watson
In November 2022, I wrote a column called "Is Your Bathroom in the Kitchen?" This piece related a bizarre real estate listing that emerged out of St. Louis that had architects scratching their heads and interior designers cringing. Nestled in the historic Central West End sat a 200-square-foot apartment that completely defied logic. It wasn't the size that raised eyebrows, it was the layout. Here's the kicker: While that's rare in real estate, it's shockingly common in PCB design.

Federal Electronics Mexico Enhances SMT Line with Installation of Heller Industries Reflow Oven

08/01/2025 | Federal Electronics
Federal Electronics, a leader in providing advanced electronic manufacturing services, has enhanced its surface mount technology (SMT) operations with the installation of a new Heller Industries reflow oven at its facility in Hermosillo. This upgrade supports the company’s continued growth in high-reliability markets such as aerospace, medical, industrial, and instrumentation.

Elementary Mr. Watson: Closing the Gap Between Design and Manufacturing

07/23/2025 | John Watson -- Column: Elementary, Mr. Watson
Modern PCB designers are not merely engineers or technicians. I believe that PCB design, at its core, is an art form, and modern PCB designers should be considered artists. Beyond the technical calculations and engineering rules lies a creative process that involves vision, balance, and a passion for what we do. Like any artist who works with brush and canvas or chisel and stone, a PCB designer shapes invisible pathways that bring ideas to life. Each trace, layer, and component placement reflects thoughtful decisions that blend form, fit, and function. 
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