Elementary, Mr. Watson: High Power: When Physics Becomes Real
The Shaughnessy Report: Watt About Power Integrity?
Global PCB Connections: Understanding Your Fabricator’s Capabilities (or Niche)
March 2023 Issue of Design007 Magazine Available Now
March 8, 2023 | I-Connect007Estimated reading time: Less than a minute
Tribal knowledge is present in every organization, no matter what size. It isn’t always a bad thing, but there’s a lot of inaccurate tribal knowledge floating around out there. How do we distinguish between documented and undocumented facts?
In the March issue of Design007 Magazine, our expert contributors will provide readers with the tools and methodologies needed to identify tribal knowledge, as well as when to question such information, and how to document and transform it into a process.
Preview or download your PDF copy today! Subscribe here for delivery in your e-mailbox.
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Elementary, Mr. Watson: High Power: When Physics Becomes Real
10/15/2025 | John Watson -- Column: Elementary, Mr. WatsonHave you ever noticed how high-speed design and signal integrity classes are always packed to standing room only, but just down the hall, the session on power electronics has plenty of empty chairs? It's not just a coincidence; it's a trend I've observed over the years as both an attendee and instructor.
The Shaughnessy Report: Watt About Power Integrity?
10/08/2025 | Andy Shaughnessy -- Column: The Shaughnessy ReportYes, that headline is the equivalent of a dad joke, but editors can’t pass up a chance to inject a little humor into a headline, and I had to take my shot. Power integrity (PI) problems are no joke. Current power demands are increasing, especially with AI, 5G, and EV chips, which can lead to voltage drops that kill your performance.
Standard of Excellence: Overcoming Service Failures—The Art of the Apology
10/08/2025 | Anaya Vardya -- Column: Standard of ExcellenceNo matter how refined the processes, how seasoned the team, or how sophisticated the technology, mistakes happen in business. A shipment goes out late. A part doesn’t meet spec. A miscommunication causes frustration. It’s the part of customer service that no one likes to talk about, but every company must master how to respond when things go wrong.
It’s Only Common Sense: Stop Whining About the Market—Outwork It
10/06/2025 | Dan Beaulieu -- Column: It's Only Common SenseWhenever the market hiccups or the industry cycle dips, I hear the same tired chorus: “The market is down. Customers aren’t buying. What can we do? We just have to wait it out.” Nonsense. If you think that by showing up, opening your doors, and waiting for the economy to smile kindly upon you, that success will follow, you are in the wrong business. Worse yet, you’re living in the wrong mindset. Most people don’t want to hear the truth that winners find business in down cycles. Losers blame the economy.
It’s Only Common Sense: Pricing PCBs? It’s All in Their Heads
09/29/2025 | Dan Beaulieu -- Column: It's Only Common SenseLet’s talk about pricing—not the math, the spreadsheets, or the cost-plus formula your finance guy loves—but the actual game: perception. If you’re trying to win jobs by being the lowest bidder, you’re not competing; you’re commoditizing yourself. Once you do that, good luck climbing back up the value ladder. You’re no longer a partner; you’re a line item on a spreadsheet.