Target Condition: Are Autorouters Friend or Foe?
Fresh PCB Concepts: Assembly Challenges with Micro Components and Standard Solder Mask Practices
Elementary Mr. Watson: Retro Routers vs. Modern Boards—The Silent Struggle on Your Screen
Savita Ganjigatti: The Spark of Innovation
April 5, 2023 | Patty Goldman, I-Connect007Estimated reading time: 1 minute
Savita Ganjigatti, vice president of engineering at Sienna ECAD Technologies, shares how her well-timed suggestion sparked the worldwide phenomenon that is the IPC PCB Design Competition, as well as how well-informed leaders are uniquely positioned to shape our industry’s future. Savita’s recipe for success? Work hard, read widely, and reframe problems as exciting possibilities for innovation.
Savita, congratulations on receiving the IPC President’s Award.
It’s very exciting. I never expected it and I feel very happy.
Please tell me about your involvement with IPC in India and the PCB Design Competition.
I started working with IPC India more than a decade ago. We started with a very small team. We had lot of initial meetings as part of the Technical Advisory Committee. The PCB Design Competition was one very important event that we started way back in 2013. I belong to the design industry and I got to meet some very experienced people from manufacturing and fabrication in the TAC meetings.
Why do you feel it’s important to be a leader, especially with IPC?
Being a leader means you have access to people in the industry, and that’s not always easy. Usually, we just focus on our own work and our own companies, but participating in IPC is very good exposure for meeting other leaders across the globe. Being a leader means you have a say in where people direct their focus. Your decisions help others do so many things in the industry; you help build and contribute to so many different technologies.
To read this entire conversation, which appeared in the 2023 edition of Show & Tell Magazine, click here.
Share on:
Suggested Items
Horizon Sales Celebrates 10 Years of Exceptional Service by Sales Leader David Smith
07/02/2025 | Horizon SalesHorizon Sales, a premier manufacturers’ representative and distributor for the electronics assembly industry, is proud to announce that David Smith is celebrating 10 years with the company this month.
I-Connect007 Editor’s Choice: Five Must-Reads for the Week
06/27/2025 | Nolan Johnson, I-Connect007While news outside our industry keeps our attention occupied, the big news inside the industry is the rechristening of IPC as the Global Electronics Association. My must-reads begins with Marcy LaRont’s exclusive and informative interview with Dr. John Mitchell, president and CEO of the Global Electronics Association. For designers, have we finally reached the point in time where autorouters will fulfill their potential?
Reflections and Priorities: An Update to I-Connect007 Readers
06/24/2025 | Marcy LaRont, I-Connect007The electronics and manufacturing industry is evolving rapidly—with new technologies, deeper global connections, and a growing drive toward sustainability. To reflect these changes and our place in this dynamic space, we’re refreshing our brand.
The Knowledge Base: Building the Workforce of Tomorrow With EMAC
06/24/2025 | Mike Konrad -- Column: The Knowledge BaseAs the electronics manufacturing industry races to meet rising global demand and technological complexity, the need for a highly skilled, future-ready workforce has never been greater. At the forefront of addressing this challenge is The Electronics Manufacturing & Assembly Collaborative (EMAC)—a national initiative dedicated to strengthening the talent pipeline through strategic collaboration with SMTA, education, and government stakeholders.
IPC Rebrands as Global Electronics Association: Interview With Dr. John W. Mitchell
06/22/2025 | Marcy LaRont, I-Connect007Today, following a major announcement, IPC is embracing the rapid advancement of technology with a bold decision to change its name to the Global Electronics Association. This name more accurately reflects the full breadth of its work and the modern realities of electronics manufacturing. In this exclusive interview, Global Electronics Association President and CEO Dr. John W. Mitchell shares the story behind the rebrand: Why now, what it means for the industry, and how it aligns with the organization’s mission.