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The Knowledge Base: The Evolution of Conscious Marketing

02/12/2024 | Mike Konrad -- Column: The Knowledge Base
Marketing is an evolving field, and the strategies that worked in the past may no longer be as effective in today's digital age. Traditional marketing, characterized by companies boasting about their products' greatness through technical specifications and braggadocious statements, is becoming increasingly obsolete. In contrast, conscious marketing focuses on providing solutions to problems by educating and connecting with the audience on a deeper level. Younger generations, in particular, have developed automatic filters in their minds that sift out marketing hype. This shift toward problem-solving and value creation is redefining the landscape of marketing.

Relationship Selling Never Grows Old

02/07/2024 | Dan Feinberg, I-Connect007
The first step for a sales team is to directly interact with the targeted customers, converting the leads (created by advertising and research done by the marketing team) into sales. Marketing is the first chapter, and sales is the rest of the story. Get to know the customer and build a relationship with the key decision-makers, be they process engineers, purchasing agents, or just about everyone in between.

Effectively Conveying Your Brand—and Your Message

02/07/2024 | Barry Matties, I-Connect007
What is your brand and message, and why is this important? After 40 years running a business, I’ve learned the true core values of marketing and why it is critically important to any business success story. You must define and share your message, align your team, and stay in it for the long term. Here are several tips and examples to help you get there.

Nolan's Notes: Boost Your Sales

02/05/2024 | Nolan Johnson -- Column: Nolan's Notes
Everyone is talking about how to implement artificial intelligence into their business model, but this month in SMT007 Magazine, we look at perhaps the most human of all the functions in our business: marketing and sales. Amongst all the digitization and electronic communication that is changing our world, it has yet to replace the process of building relationships, which is where most sales take place. 

SMT007 Magazine February 2024 Issue: Boost Your Sales

02/01/2024 | I-Connect007 Editorial Team
Optimizing your selling process requires a coordinated effort between marketing and sales. In this issue of SMT007 Magazine, industry experts in marketing and sales offer their best advice on how to boost your sales efforts.
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