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Beyond the Rulebook
What happens when the rule book is no longer useful, or worse, was never written in the first place? In today’s fast-moving electronics landscape, we’re increasingly asked to design and build what has no precedent, no proven path, and no tidy checklist to follow. This is where “Design for Invention” begins.
March Madness
From the growing role of AI in design tools to the challenge of managing cumulative tolerances, these articles in this issue examine the technical details, design choices, and manufacturing considerations that determine whether a board works as intended.
Looking Forward to APEX EXPO 2026
I-Connect007 Magazine previews APEX EXPO 2026, covering everything from the show floor to the technical conference. For PCB designers, we move past the dreaded auto-router and spotlight AI design tools that actually matter.
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The Survey Said: What Does It Take to Become a Great Designer?
March 14, 2024 | Andy Shaughnessy, PCB Design007Estimated reading time: 2 minutes
There are thousands of good PCB designers around the world. But the number of truly great designers makes up a much smaller universe.
What does it take to become a great designer? After all, there isn’t exactly a critical path to becoming a great designer. How does a designer qualify as “great” in the first place?
We posed that question to our PCB designer readers in a recent survey, and, as usual, the readers did not disappoint. These are a few of the more illustrative answers, edited slightly for clarity.
1. Great designers have a love for layout and plenty of experience. Training is not helpful, but mentoring is very valuable.
2. You need to have a broad knowledge of the physics behind the process—metallurgy, chemistry, mechanics, and electronics—and the interaction between opposing issues (which ones should be given priority over another).
3. It takes experience and the ability to communicate with both designers and production engineers closely.
4. I personally think a great PCB designer should start with basic drafting skills and basic electronics. Learn everything you can about PCB fabrication, assembly and test. Then jump back in and learn in-depth electronic applications, maybe focusing on a desired field. We should not expect engineers with tons of application skills and minimal PCB knowledge to create great PCB layouts.
5. Learning from those with the proven ability to design optimal PCBs is the best way to gain from the experience of others. However, is there a reluctance on the part of those with experience to pass it on to the next generation? Those who will be retiring in 2-3 years can afford to train less experienced engineers, but I believe that those with 20 years to run are much less likely to share what they've learned. This is especially true in companies with a history of “hire and fire.”
Special thanks to all of our readers who responded to this survey. We appreciate your input.
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Julia McCaffrey - NCAB GroupSuggested Items
EIPC 2025 Winter Conference, Day 1: From Manufacturing to Sustainability
02/19/2025 | Pete Starkey, I-Connect007The EIPC 2025 Winter Conference, Feb. 4-5, in Luxembourg City, featured keynotes and two days conference proceedings. This is my report of the first day’s conference proceedings. The keynote session and second-day conference proceedings are reported separately.
UHDI Fundamentals: UHDI Bleeding-edge Manufacturing Applications, Part 2
12/23/2024 | Anaya Vardya, American Standard CircuitsUltra high-density interconnect (UHDI) technology is transforming manufacturing by enabling compact, high-performance, and energy-efficient electronics in cutting-edge industrial systems. Its precision and scalability meet the demands of advanced manufacturing technologies. Here's another overview of bleeding-edge UHDI applications in manufacturing.
I-Connect007 Editor’s Choice: Five Must-Reads for the Week
12/20/2024 | Nolan Johnson, I-Connect007Hey, wait a minute, this is the lead-up to the penultimate holiday week, so why is the news cycle so busy? Normally, this period of time—what with all the holiday distraction—is when companies either go quiet or publish press releases covering those throwaway news items. Instead, this week brought in so much important news that I had to be quite discerning in my choices. Newsletter subscribers definitely got a lot of news this week.
Offshore Sourcing in the Global Supply Chain
11/20/2024 | Brittany Martin, I-Connect007Bob Duke, president of the Global Sourcing Division at American Standard Circuits, discusses the challenges and benefits of navigating the global supply chain, including the value of strong supplier relationships, rigorous quality control, and strategic sourcing from regions including China, Vietnam, and India.
Understanding Cleaning Challenges for Automated Solder Paste Dispensing
09/18/2024 | Debbie Carboni, KYZENIn today’s rapidly evolving electronics manufacturing landscape, staying abreast of innovative technologies is crucial. As solder paste and substrate materials continually evolve and become more complex, optimizing production methods with the latest technology ensures performance and quality while reducing operational costs.