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Beyond the Rulebook
What happens when the rule book is no longer useful, or worse, was never written in the first place? In today’s fast-moving electronics landscape, we’re increasingly asked to design and build what has no precedent, no proven path, and no tidy checklist to follow. This is where “Design for Invention” begins.
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From the growing role of AI in design tools to the challenge of managing cumulative tolerances, these articles in this issue examine the technical details, design choices, and manufacturing considerations that determine whether a board works as intended.
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New Chairman at Printed Circuit Board Association of America
May 24, 2024 | PCBAAEstimated reading time: 2 minutes
The Printed Circuit Board Association of America announced the end of Travis Kelly’s term as chairman, a position he has held since the association’s founding in 2021. He will be succeeded by Shane Whiteside, President and CEO of Summit Interconnect.
Kelly said, “It has been my honor to work with so many talented people bringing attention to the critical role printed circuit boards play in all aspects of daily life. The association is in good hands with Shane. He’s an industry veteran who will continue to grow our membership and increase our impact.”
Kelly, who also serves as CEO of Isola Group, is one of the five founding member companies. He oversaw significant growth and accomplishments that have propelled the industry into prominence on Capitol Hill and in the policy community in Washington.
Under his leadership the association has grown from five to sixty members representing printed circuit board (PCB) and substrate manufacturers, assemblers, and materials suppliers.
Working with industry and other association partners, he led efforts to:
- Create the Protecting Circuit Boards and Substrates Act (H.R. 3249) pending in Congress
- Successfully advocate for directive language in the National Defense Authorization Act
- Secure a Presidential Determination authorizing the use of Defense Production Act to support the nation’s domestic Printed Circuit Boards and Advanced Packaging industrial base.
- Secure robust funding for the Defense Production Act in the FY24 defense bill
New PCBAA Chairman Shane Whiteside is a Navy veteran, has over 30 years of experience in the microelectronics industry, and was a founding board member of the U.S. Partnership for Assured Electronics.
Whiteside said, “I look forward to the opportunities that lie ahead and am confident we will grow our roster of member companies and increase our visibility and impact in Washington. PCBAA will continue to fight for legislation and policies that support domestic production of PCBs and substrates.”
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