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Current IssueSales: From Pitch to PO
From the first cold call to finally receiving that first purchase order, the July PCB007 Magazine breaks down some critical parts of the sales stack. To up your sales game, read on!
The Hole Truth: Via Integrity in an HDI World
From the drilled hole to registration across multiple sequential lamination cycles, to the quality of your copper plating, via reliability in an HDI world is becoming an ever-greater challenge. This month we look at “The Hole Truth,” from creating the “perfect” via to how you can assure via quality and reliability, the first time, every time.
In Pursuit of Perfection: Defect Reduction
For bare PCB board fabrication, defect reduction is a critical aspect of a company's bottom line profitability. In this issue, we examine how imaging, etching, and plating processes can provide information and insight into reducing defects and increasing yields.
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Werner H. J. Wagner Appointed as General Manager of Indium Corporation Advanced Materials GmbH
June 11, 2024 | Indium CorporationEstimated reading time: 2 minutes

Indium Corporation, a leading innovator in industrial material solutions, is thrilled to announce the appointment of Werner H. J. Wagner as its new General Manager. With a career spanning over three decades in business management and sales leadership, Wagner brings not just a wealth of experience, but also a proven track record of transformative leadership that is set to drive positive change at Indium Corporation Advanced Materials GmbH.
Wagner's career is distinguished by his roles in significant international markets, including strategic management positions at DuPont, where he demonstrated formidable skills in turning around operations and significantly enhancing profitability and market position. His background is marked by extensive work in both the automotive and industrial B2B sectors, where he has been instrumental in driving innovation and operational excellence.
In his new role at Indium Corporation Advanced Materials GmbH, Wagner is expected to leverage his deep expertise in sales management, business development, and turnaround management to spearhead growth and enhance the company's presence in the market. His appointment is poised to fortify Indium’s commitment to leading-edge technology and sustainable industry practices.
"We are excited to welcome Werner Wagner to our team," said Brian Craig, Managing Director of Indium’s Operations in Europe, the Middle East, and Africa. "His appointment comes at a crucial time as we look to redefine our market position and drive forward our strategic goals. Werner's leadership is expected to bring vital energy and direction to our efforts, particularly in enhancing the Solder Chemistry brand within our portfolio. We are confident that his leadership will be invaluable as we continue to innovate and meet the evolving needs of our customers worldwide."
Wagner’s appointment also brings with it a global perspective, honed through extensive work in international settings such as the USA and Mexico. His approach to business is characterized by a strategic focus on customer retention, market expansion, and embracing future-oriented technologies.
Moreover, Wagner is an author with three books to his credit: "Social Selling," "The B2B Sales Dive," and "Yes, Salespeople Do Have Rights." These works reflect his deep understanding and innovative approaches to sales and business strategy, further establishing him as a thought leader in the field.
Wagner holds a degree in chemical engineering from Universidad Nacional Autónoma de México, supplemented by advanced training in sales management, finance, and machine learning from top institutions, including Stanford University and St. Gallen Management & Business School.
He has also contributed to academia as a university lecturer in sales and sales management.
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The Chemical Connection: Sales Organization from a Capital Equipment Perspective
07/22/2025 | Don Ball -- Column: The Chemical ConnectionThe sales organization for a capital equipment supplier to the PCB industry tends to differ slightly from a supplier that manufactures and sells circuit boards to their customers. After all, our sales depend on the printed circuit board manufacturer’s sales. If business falls off, you tend to delay or reconsider the need for new or upgraded capital equipment, and then our sales fall off. If your sales go up and you need to increase capacity or replace old equipment, our sales also trend upwards.
Marcy’s Musings: From Pitch to PO—The Sales Stack
07/21/2025 | Marcy LaRont -- Column: Marcy's MusingsIt is a foundational truth that a company lives and dies by its sales. Receiving that PO or contract starts the operational chain. It is the purest symbol of the machinations of the business process: You are paying me for something I am doing, making, or sourcing for you. Then, every single thing a business does in executing and fulfilling that sales agreement speaks directly to customer experience and whether more POs will follow. You won't keep customers if you don't make a quality product and provide strong customer service.
July 2025 PCB007 Magazine: Sales—From Pitch to PO
07/18/2025 |Though all parts of a company are essential for holistic success, it is a foundational truth that a company lives and dies by its sales. If there are no sales, the company eventually ceases to exist, or as Henry Ford says, “Nothing happens until someone sells something.” In the July issue of PCB007 Magazine, we break down the sales stack and provide a guide to up your sales game.
ViTrox’s HITS 5.0 Empowers Global Partners with Innovative Solutions and Stronger Bonds
07/16/2025 | ViTroxViTrox, strives to be the World’s Most Trusted Technology Company, proudly announces the successful conclusion of its fifth edition of High Impact Training for Sales (HITS 5.0), held from 23rd to 27th June 2025 at ViTrox Campus 2.0 and 3.0, located in Batu Kawan Industrial Park, Penang, Malaysia.