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Occasionally, a business book comes along that makes you stop and say, “Yes, this makes sense. Why are we making it so complicated?” Donald Miller’s "Building a Story Brand 2.0: Clarify Your Message So Customers Will Listen" is that kind of book. I have spent most of my career working with companies on sales, marketing, branding, positioning, and business development. One of the biggest problems I see is that companies have a very difficult time explaining what they do in a way that customers actually care about. They know their own company too well.

I-Connect007 Editor’s Choice: Five Must-Reads for the Week

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This week, the Global Electronics Association published its monthly report on PCB fabrication and EMS bookings and shipments, and the numbers are extremely positive. In EMS, the three-month book-to-bill ratio stands at 1.29 for July. Year-to-date EMS bookings are at 11% over 2025. The picture is similar in PCB fabrication as well. Year-to-date bookings are up 33% over last year, and book-to-bill stands at 1.46.

North American PCB Demand Strengthens as July Bookings Surge 62%

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The Global Electronics Association announced the July 2026 findings from its North American Printed Circuit Board (PCB) Statistical Program. The book-to-bill ratio stands at 1.46.

Dan’s Biz Bookshelf: Revisiting 'The Popcorn Report'

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One of the things I enjoy most about reading is occasionally rereading books that made a big impression years ago. Sometimes they hold up beautifully, sometimes they don't, and sometimes they become even more interesting because time has given us a completely different perspective. That's exactly what happened when I recently picked up "The Popcorn Report" by Faith Popcorn, first published in 1991.

Celestica Completes Equity Offering

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Celestica Inc., a global leader in data center infrastructure and advanced technology solutions, announced that it has completed its previously announced equity offering of 9,677,419 common shares at a price to the public of $310 per share.
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