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The Marketing Minute: Go Big or Go Home—Long-form Content Is Your Brand’s Best Friend

03/26/2025 | Brittany Martin -- Column: The Marketing Minute
In a world of 280-character posts and blink-or-you’ll-miss-it social media content, long-form content might seem outdated. But if you want to build a brand people trust—not just recognize—you need depth. The key is producing longer content—articles, white papers, and books.

Dan’s Biz Bookshelf: The Ten Faces of Innovation

03/14/2025 | Dan Beaulieu -- Column: Dan's Biz Bookshelf
Innovation is often misunderstood as a mystical process, something only geniuses or lucky individuals can master. In "The Ten Faces of Innovation," Tom Kelley, with the help of Jonathan Littman, demystifies the concept by offering an insightful and practical framework that anyone can adopt to foster creativity and drive meaningful change in their organizations.

New Book Explores History of X-ray Technology and Application in Electronics Today

03/05/2025 | I-Connect007
As the field of electronics continues to evolve, X-ray inspection has become an indispensable tool for ensuring quality and reliability in manufacturing processes. In The Printed Circuit Assembler’s Guide to... X-ray Inspection, author Dr. Bill Cardoso, Creative Electron, discusses the development of contemporary X-ray machines, which incorporate advanced imaging, motion, and decision-making steps that facilitate precise defect detection.

North American PCB Industry Sales Up 19.9% in January

02/20/2025 | IPC
IPC announced today the January 2025 findings from its North American Printed Circuit Board (PCB) Statistical Program. The book-to-bill ratio stands at 1.24.

North American EMS Industry Down 2.4% in January

02/20/2025 | IPC
IPC announced the January 2025 findings from its North American Electronics Manufacturing Services (EMS) Statistical Program. The book-to-bill ratio stands at 1.27.
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