Share on:

Share on LinkedIn Share on X Share on Facebook Share with email

Suggested Items

Dan's Biz Bookshelf: 'The Sale'

05/22/2025 | Dan Beaulieu -- Column: Dan's Biz Bookshelf
Jon Gordon and Alex Demczak have written a compelling and insightful book, "The Sale: The Number One Strategy to Build Trust & Create Success." Like Gordon’s previous works, The Sale combines storytelling with actionable lessons and dives into the foundation of all successful relationships: trust.

The Marketing Minute: Wired for Trust

05/21/2025 | Brittany Martin -- Column: The Marketing Minute
When it comes to marketing, people aren’t looking for a sales pitch. They want useful insights from someone they trust. That’s where ethos, or credibility, plays a key role. In classic rhetoric, ethos is all about credibility, or how much trust and authority you bring to the table. In modern marketing, it’s still the secret sauce. The best part? You don’t have to be a celebrity or a Fortune 500 brand to earn it.

Dan’s Biz Bookshelf: ‘Do/Start'

05/14/2025 | Dan Beaulieu -- Column: Dan's Biz Bookshelf
If you’re considering starting a business or are already in the trenches and looking for a better way to manage it, Dan Kieran’s "Do/Start: How to create and run a business (that doesn’t run you)" should be at the top of your reading list. In this concise, approachable guide, Kieran combines practical advice with insights into sustainable entrepreneurship.  

I-Connect007 Technical Library: Your Ultimate Free Knowledge Resource

05/12/2025 | Barb Hockaday, I-Connect007
I-Connect007’s technical library was created in 2016 with the launch of its first title, "The Printed Circuit Buyer’s Guide to AS9100 Certification." Created to satisfy a need for readily available, free technical resources, the library has become a powerful knowledge hub for the printed circuit board and electronics manufacturing supply chain.

Dan’s Biz Bookshelf: ‘Growth Hacker Marketing’

05/08/2025 | Dan Beaulieu -- Column: Dan's Biz Bookshelf
Sometimes, a book comes along that challenges everything you thought you knew about your profession. For those in marketing, PR, or advertising, Ryan Holiday’s "Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising" is that book. It’s a powerful manifesto for a new era of marketing. 
Copyright © 2025 I-Connect007 | IPC Publishing Group Inc. All rights reserved. Log in