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Dan’s Biz Bookshelf: ‘Brand Hijack: Marketing Without Marketing’

12/12/2024 | Dan Beaulieu -- Column: Dan's Biz Bookshelf
Published in 2005, Brand Hijack wasn’t just insightful; it was ahead of its time. Alex Wipperfurth laid out a revolutionary approach to branding that years later would become the norm—forecasting the direction marketing would take as consumer engagement developed. Brand Hijack predicted the era of co-creation, where the consumer isn’t just a branding target but an integral player in building and shaping a brand's identity.

Despite Regional 200x Funding Differences, Post-Quantum Readiness Won’t Hinder eIDAS Unity

11/05/2024 | ABI Research
Post-Quantum Cryptography (PQC) inevitably has an outsized impact on a technology remit covering many trust service use cases, with cryptographically robust signing acting as the market's core. Without this, there is no trust and, therefore, no Electronic Identification and Trust Services (eIDAS).

Counterfeit Concerns: Navigating the Risks

10/23/2024 | Nolan Johnson, SMT007 Magazine
Nolan Johnson meets with Diganta Das, PhD, and Michael Azarian, PhD, research scientists at the CALCE Electronic Products and Systems Center at the University of Maryland, to discuss the increasing issue of counterfeiting in the electronics and assembly industry. Diganta and Michael highlight the need for robust detection methods and standards to mitigate risks, specifically referencing SAE AS6171 for inspection and AS5553 for counterfeit mitigation. They cover real-world cases, like counterfeit network equipment scandals to relatively simple issues of consumer electronics accessories to illustrate the complexity of the issue and debate the philosophical implications of labeling products that contain a few minor counterfeit components as “counterfeit.”

Global Impact: Kimball Electronics Blood Drives Save Hundreds of Lives

08/06/2024 | Kimball Electronics
To date, in 2024, various Kimball Electronics locations have sponsored blood drives that have collected enough units of red and double red blood to potentially save 343 lives.

New Issue of IPC Community Now Ready for Your Summer Reading Pleasure

07/15/2024 | I-Connect007 Editorial Team
If you’re like most of us in this industry, you have a passion for your work—and it shows. In the new issue of IPC Community, which publishes online today, we feature multiple examples of individuals and companies passionate about their jobs and their work in electronics manufacturing. They truly care about #buildingelectronicsbetter.
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