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Suggested Items

Standard of Excellence: The Power of Personalization in Customer Care

02/19/2025 | Anaya Vardya -- Column: Standard of Excellence
Providing outstanding customer care is essential, yet many companies struggle to deliver service that leaves a lasting, positive impression. The secret lies in personalization. When you tailor your services to meet the unique needs of your customers, you win their loyalty and position yourself as a partner in their success. Here’s how personalization can transform your customer care strategy and elevate your business.

Bridging the Gap: Workforce Collaboration in East Texas

02/13/2025 | Cory Blaylock, IPC
IPC has partnered with Stephen F. Austin State University's (SFASU) Center for Applied Research and Rural Innovation (CARRI) and the IPC Education Foundation on a transformative project aimed at aligning academic training with real-world demands in electronics manufacturing.

It’s Only Common Sense: The Customer Isn’t Always Right

01/20/2025 | Dan Beaulieu -- Column: It's Only Common Sense
There’s a mantra that’s considered gospel: “The customer is always right.” However, customers aren’t always right. Sometimes, they’re misinformed, unreasonable, or wrong. It’s how you handle customers in those moments that can define your company’s reputation, shape customer relationships, and improve your operations.

Dan’s Biz Bookshelf: ‘Citizen Marketers: When People Are the Message’

01/01/2025 | Dan Beaulieu -- Column: Dan's Biz Bookshelf
If you’re looking for a book that captures the incredible shift in marketing thanks to the rise of social media and empowered consumers, "Citizen Marketers: When People Are the Message" by Ben McConnell and Jackie Huba is a a must-read. Part history book, part masterclass, this book reveals how regular people have changed the game for brands, creating a powerful bottom-up movement companies can no longer ignore.

Dan’s Biz Bookshelf: ‘Brand Hijack: Marketing Without Marketing’

12/12/2024 | Dan Beaulieu -- Column: Dan's Biz Bookshelf
Published in 2005, Brand Hijack wasn’t just insightful; it was ahead of its time. Alex Wipperfurth laid out a revolutionary approach to branding that years later would become the norm—forecasting the direction marketing would take as consumer engagement developed. Brand Hijack predicted the era of co-creation, where the consumer isn’t just a branding target but an integral player in building and shaping a brand's identity.
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