Elementary, Mr. Watson: High Power: When Physics Becomes Real
The Shaughnessy Report: Watt About Power Integrity?
Global PCB Connections: Understanding Your Fabricator’s Capabilities (or Niche)
Are You Ready to Thrive? Keep an Open Mind
July 24, 2024 | I-Connect007 Editorial TeamEstimated reading time: 1 minute
Anaya Vardya joined American Standard Circuits in 2007, and his leadership strategy has focused on teamwork, technological advancement, and a strong marketing strategy. He leans on his extensive industry background and is inspired by former Intel CEO Andrew Grove, whose philosophy centered on proactive adaptability and emphasized thriving over mere survival.
Anaya champions a management style rooted in trust, empowerment, and change readiness, ensuring continuous growth and innovation in the competitive PCB manufacturing sector.
Anaya, what was your biggest challenge when you came to ASC, and how did you manage it?
The company was started in 1988, and I came in 2007. At that time, we had two facilities shipping about $10 million. The majority of the product was very basic technology. One of the two facilities also had RF capabilities. However, a majority of that business was in 4–5 volume part numbers. There was little or no marketing at that time, and most of the sales were made word-of-mouth. My role was to modernize the systems, update the technology, and grow the business. I had previously worked at several larger PCB facilities, such as IBM, UCI Continental Circuits, Merix, and Coretec, so I had developed a good experience base that helped me develop a clear vision of what American Standard Circuits could be.
We made a change early on: consolidating the two operations. This was an interesting experience since one was run like a mom-and-pop shop, and the other was an MIL-certified facility. Early on, we needed to navigate the clash of cultures.
We then worked on improving and growing our technology. Our first challenge was implementing flex and rigid-flex PCBs. Since then we have been continuously engaged in improving our technology offerings.
To read this entire conversation, which appeared in the July 2024 issue of PCB007 Magazine, click here.
Share on:
Testimonial
"We’re proud to call I-Connect007 a trusted partner. Their innovative approach and industry insight made our podcast collaboration a success by connecting us with the right audience and delivering real results."
Julia McCaffrey - NCAB GroupSuggested Items
Dutch Government Takes Control of China-Owned Chipmaker Nexperia, Citing Security Concerns
10/14/2025 | I-Connect007 Editorial TeamThe Dutch government has taken control of Chinese-owned chipmaker Nexperia, escalating tensions with Beijing amid intensifying global disputes over semiconductor technology and intellectual property.
SEMICON West: The Path to a $1 Trillion Future
10/14/2025 | Marcy LaRont, I-Connect007After more than 50 years in San Francisco, SEMICON West moved its 2025 show to Phoenix, which is significant because it highlights the importance of Arizona as a semiconductor and tech hub. Though the show will be back in San Francisco in 2026, the overwhelmingly warm welcome SEMI received from Arizona Governor Katie Hobbs, Phoenix Mayor Kate Gallego, and ASU President Michael Crowe—who has been responsible for ASU repeatedly achieving the U.S. News and World Reports most innovative university ranking—was remarked upon repeatedly. All indications are that SEMICON West may well be back in Phoenix after that 2026 season.
Elementary, Mr. Watson: High Power: When Physics Becomes Real
10/15/2025 | John Watson -- Column: Elementary, Mr. WatsonHave you ever noticed how high-speed design and signal integrity classes are always packed to standing room only, but just down the hall, the session on power electronics has plenty of empty chairs? It's not just a coincidence; it's a trend I've observed over the years as both an attendee and instructor.
The Right Approach: Electro-Tek—A Williams Family Legacy, Part 1
10/15/2025 | Steve Williams -- Column: The Right ApproachThere is no bronze bust in the lobby or portrait in the conference room of Electro-Tek's founder—my Dad, Charles “Chuck” Williams—so with the facility closing last year after 56 years, I feel it is time to tell the story. Chuck Williams founded Electro-Tek in 1968 in our basement, eventually moving into the second floor of an old 1913 building in downtown Milwaukee that is still standing (the first of three eventual facilities).
ICT Symposium Review: Sustainability and the Circular Economy
10/09/2025 | Pete Starkey, I-Connect007It was pleasant autumnal weather as we made our way once again to Meriden, the nominal centre of England, for the 2025 Annual Symposium of the Institute of Circuit Technology. Delegates were welcomed by technical director Emma Hudson who introduced and moderated a skilfully coordinated programme, focused on the highly relevant theme of sustainability.