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Suggested Items

The Chemical Connection: A Few Things That Still Scare Me

10/29/2026 | Don Ball -- Column: The Chemical Connection
The PCB fabrication industry is constantly changing and throwing new challenges our way. Initially, these changes and evolutions can be frightening, but we’ve always managed to adapt, incorporate these them into our processes, and continue on. But what do some of us find frightening in the industry environment now and in the near future?

I-Connect007 Editor’s Choice: Five Must-Reads for the Week

10/23/2026 | Marcy LaRont, I-Connect007
In my top five must-read items from this week’s articles and news, I am focusing on the interconnect because, honestly, who isn’t? We are in the interconnect business, and it just gets more complex and more fun every day. My interview with MKS Inc.’s Dr. John Lee and the accompanying article, which breaks down the technology, implications of current market realities, and their effect on the state of “the interconnect,” is my first choice this week.

It’s Only Common Sense: Win the Sale Before the RFQ Arrives

10/18/2026 | Dan Beaulieu -- Column: It's Only Common Sense
There is an old belief in sales that the real competition begins when the request for quotation (RFQ) arrives. That may have been true once, but it is certainly not true today. By the time purchasing sends out an RFQ for a board or electronic assembly, many of the most important decisions about design, materials, production, delivery, and suppliers have already been made. At that point, the salesperson is simply pricing someone else’s solution.

The Marketing Minute: Marketing Is a Team Sport

10/14/2026 | Brittany Martin -- Column: The Marketing Minute
Last week, my colleagues and I traded our desks and daily responsibilities for a team-building scavenger hunt in Schaumburg, Illinois. Armed with clues, we spent the afternoon in small groups tracking down local landmarks, taking ridiculous, posed photos, and working together to complete challenges that had very little to do with our actual jobs. Or so I thought.

It’s Only Common Sense: Make Your ‘Account’ the Whole Organization

09/28/2026 | Dan Beaulieu -- Column: It's Only Common Sense
Too many salespeople confuse personal familiarity with account penetration, but one contact does not make an account. Maybe that person likes you. She buys you lunch, answers your calls, and sends you RFQs. But what happens when she leaves or gets promoted? Then what do you have?  Nothing. Your account is the whole organization, which contains people with different responsibilities, pressures, priorities, and definitions of value. Professional salespeople understand that winning an account means building credibility throughout that organization.
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