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Soldering is the heartbeat of assembly, and new developments are taking place to match the rest of the innovation in electronics. There are tried-and-true technologies for soldering. But new challenges in packaging, materials, and sustainability may be putting this key step in flux.
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Analytics is a given in this industry, but the threshold is changing. If you think you're too small to invest in analytics, you may need to reconsider. So how do you do analytics better? What are the new tools, and how do you get started?
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I-Connect007 Editor's Choice: Five Must-Reads for the Week
September 6, 2024 | Nolan Johnson, I-Connect007Estimated reading time: 2 minutes
I’ve been reading up on artificial intelligence news for a while now, and there’s a shift in the conversation, toward a more data- and results-driven view of AI and the claims of change it will bring. We’re starting to see research on why AI models behave the way they do (sometimes with behavior that is catastrophic to the AI itself), and what causes them to go astray. I’m collecting this research for an upcoming talk at a conference, and possibly a future article on the topic. Without spoiling my talk, let me just say that we don’t have much to fear about AI taking over the world yet. In the meantime, there are many things that you can control right now. To wit:
This week’s Top 5 starts with steps you can take to cultivate a culture of thriving. We also have bullish news from the global semiconductor sector, advice on how to tease out hidden cost drivers during the PCB design cycle, how the Altium-Ansys collaboration will affect design, and Happy Holden’s version of Occam’s Razor—three simple tools to keep your wet processes in line.
I can also share from personal experience that asking ChatGPT to make a margarita for happy hour will leave you unfulfilled; ask a trained human professional to do that for you instead. Have a great weekend!
Why a Culture of Thriving Matters
Published August 30
In the August issue of SMT007 Magazine, Audrey McGuckin, principal at The McGuckin Group, identifies a problem she encounters regularly in her consulting work: Burnout and disruption. Audrey shares her findings on how to counter burnout and disruptions in this article. Read all about it!
Global Semiconductor Sales Increase 18.7% Year-to-Year in July
Published September 3
Quoting the press release, “The global semiconductor market continued to grow substantially on a year-to-year basis in July, and month-to-month sales increased for the fourth consecutive month,” said John Neuffer, SIA president and CEO. “The Americas market experienced particularly strong growth in July, with a year-to-year sales increase of 40.1%.” Is this a trailing indicator of reshoring or nearshoring? This news item includes sales numbers for other regions also; I’ll leave the answer to that question as an exercise for the reader.
Hidden Cost Drivers in PCB Design
Published September 5
Cherie Litson points out that “everything you’ve read about the cost-saving process is controlled by the project leader’s actions. This article, originally appearing in Design007 Magazine’s August 2024 issue, dives into the project manager’s role as a cost influencer, and why so many design problems originate in that office.
Impact of the Altium-Ansys Partnership on PCB Design
Published September 5
The importance—and effect—of signal and power integrity just keeps growing. Altium’s Josh Moore postulates that while it is necessary to have good simulation tools to help with SI and PI, it is not sufficient. Read here how Josh envisions the Altium/Ansys collaboration will help shift the design cycle.
Happy’s Tech Talk #32: Three Simple Ways to Manage and Control Wet Processes
Published September 3
Optimizing wet process is like flying a helicopter: they can easily fly out of control if you’re not paying attention. In this edition of Happy’s Tech Talk, Happy considers the simple tools which can help you keep an eye on your wet process operating tolerances.
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BIG, Delta Pioneer the First Low-Carbon Nitrogen in Thailand's Electronics Industry
12/23/2024 | Delta ElectronicsBIG, a climate technology company, and Delta Electronics (Thailand) Public Company Limited, a global leader in power management and IoT-based smart green solutions today announced a strategic partnership with BIG to advance the decarbonization of Thailand's electronics industry.
Effects of Advanced Packaging and Stackup Design
12/26/2024 | I-Connect007 Editorial TeamKris Moyer teaches several PCB design classes for IPC and Sacramento State, including advanced PCB design. His advanced design classes take on some really interesting topics, including the impact of a designer’s choice of advanced packaging upon the design of the layer stackup. Kris shares his thoughts on the relationship between packaging and stackup, what PCB designers need to know, and why he believes, “The rules we used to live by are no longer valid.”
The Knowledge Base: The Era of Advanced Packaging
12/23/2024 | Mike Konrad -- Column: The Knowledge BaseThe semiconductor industry is at a pivotal juncture. As the traditional scaling predicted by Moore's Law encounters significant physical and economic barriers, transistor density can no longer double every two years without escalating costs and complications. As a result, the industry is shifting its focus from chip-level advancements to innovative packaging and substrate technologies. I Invited Dr. Nava Shpaisman, strategic collaboration manager at KLA, to provide some insight.
Dan’s Biz Bookshelf: ‘Costovation: Innovation That Gives Your Customers Exactly What They Want—And Nothing More’
12/25/2024 | Dan Beaulieu -- Column: Dan's Biz Bookshelf"Costovation" by Stephen Wunker and Jennifer Luo Law delivers a refreshing perspective on innovation by focusing on "just enough" innovation—creating products and services that serve the customer's needs without unnecessary features or costs. This book is a revelation for business leaders seeking effective strategies when flashy, expensive innovations often dominate the market. The authors share how companies can thrive by delivering targeted, cost-effective innovation by offering customers precisely what they need.
It’s Only Common Sense: Dear Santa, Here’s My Sales Wish List
12/23/2024 | Dan Beaulieu -- Column: It's Only Common SenseChristmas is coming, and every salesperson knows it’s not just time for eggnog and office parties, it’s the perfect time to ask Santa for a little extra something to boost their success in the coming year. Who better to help you hit your sales quota than the guy who delivers millions of packages overnight without missing a single chimney? Santa knows logistics, customer satisfaction, and how to work a tight deadline. So, what should a good salesperson ask of Santa for Christmas? Let’s look at the ultimate sales wish list with a little humor sprinkled in.