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Marcy's Musings: The Hole Truth—Via Integrity in an HDI World

06/17/2025 | Marcy LaRont -- Column: Marcy's Musings
This month, we’re talking about “the hole truth,” namely, via reliability in an HDI world. As I contemplated what it takes to get the “perfect” via, it got me thinking about what it takes to create the “perfect” magazine issue.

Target Condition: From Dream House to Drill Files

06/05/2025 | Kelly Dack -- Column: Target Condition
If you caught the movie “Barbie,” you may have laughed at its over-the-top utopia where every day begins with perfect weather, perfect smiles, and a perfectly pink commute. But beyond the plastic glam, the film subtly critiques the illusion of perfection—a message that feels surprisingly relevant to the world of PCB design and manufacturing.

Marcy’s Musings: The Relentless Pursuit of Perfection

05/16/2025 | Marcy LaRont -- Column: Marcy's Musings
Few things in this world are or will ever be perfect. For me, perfection might look like the vivid colors that only Mother Nature can create, the birth of a child, and the inner workings of the human brain. But all else in this physical, tangible world is, in one way or another, inherently flawed. Even the “flawless” diamond is more about the sheer awe and beauty of beholding near-perfection than perfection itself. In many ways, this truth provides great texture and diversity to our world. Yet, we still strive for perfection, and it’s in this that we learn and achieve higher heights than we otherwise would have.

New Issue of Design007 Magazine: Are Your Data Packages Less Than Ideal?

05/09/2025 | I-Connect007 Editorial Team
Why is it so difficult to create the ideal data package? Many of these simple errors can be alleviated by paying attention to detail—and knowing what issues to look out for. So, this month, our experts weigh in on the best practices for creating the ideal data package for your design.

It’s Only Common Sense: The Danger of Overthinking

03/24/2025 | Dan Beaulieu -- Column: It's Only Common Sense
We’ve all had those moments when we find ourselves endlessly analyzing a decision, cycling through every possible outcome, and trying to anticipate every potential obstacle. It’s not just frustrating; it’s paralyzing. Overthinking is a timewaster, a progress-stopper, and a productivity killer. For many of us, it’s become a habit that keeps us from reaching our full potential.
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