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Suggested Items

Dan’s Biz Bookshelf: ‘Costovation: Innovation That Gives Your Customers Exactly What They Want—And Nothing More’

12/25/2024 | Dan Beaulieu -- Column: Dan's Biz Bookshelf
"Costovation" by Stephen Wunker and Jennifer Luo Law delivers a refreshing perspective on innovation by focusing on "just enough" innovation—creating products and services that serve the customer's needs without unnecessary features or costs. This book is a revelation for business leaders seeking effective strategies when flashy, expensive innovations often dominate the market. The authors share how companies can thrive by delivering targeted, cost-effective innovation by offering customers precisely what they need.

It’s Only Common Sense: You’ve Got to Hustle

12/16/2024 | Dan Beaulieu -- Column: It's Only Common Sense
We can’t control many things: the economy, what our competitors are doing, and even sometimes what our customers think. But one thing that’s fully within our control is how hard we work. As a professional salesperson, if you’re not willing to put in the hustle and outwork everyone else in the room, you’ll be left behind. Let’s get something straight immediately: There are no shortcuts in sales. There’s no magic formula that will allow you to succeed without putting in the effort. The idea that working smarter can replace hard work is a myth. It’s not one or the other. It’s both. Working harder and smarter is the only way to win.

Advancing Photonic Soldering

12/11/2024 | Nolan Johnson, SMT007 Magazine
Stan Farnsworth, director of customer satisfaction at PulseForge, discusses the advancements in photonic soldering that highlight its energy efficiency and versatility. Over the past two years, the company has refined its applications for flexible substrates and energy reduction, finding that photonic soldering allows the processing of materials that typically aren’t thermally compatible and offers significant energy savings compared to traditional methods.

Nolan’s Notes: Soldering Technologies

12/03/2024 | Nolan Johnson -- Column: Nolan's Notes
There are schools of thought that soldering methods are similarly anachronistic but still useful enough not to be worth changing. While that may be true, I see that soldering technologies are experiencing significant changes. It might not be apparent on the surface, but changes are afoot, and there are some disruptive things underway as well.

American Made Advocacy: The Administration Changed, but Our Industry’s Needs Remain

11/26/2024 | Shane Whiteside -- Column: American Made Advocacy
The beginning of the holiday season in Washington, D.C., this year also signals the changes that come with a new administration. Here are my projections about the effect on our industry. There will be a lot of noise in Washington when a new president occupies the White House and new members of Congress arrive on the scene. It is every member’s job to remind them all that “chips don’t float” and that there is more work to be done to create a secure and resilient supply chain for the microelectronics we depend on.
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