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ROCKA Solutions Announces Strategic Partnership with Asteria to Support Global Expansion
September 18, 2024 | ROCKA SolutionsEstimated reading time: 1 minute
ROCKA Solutions is proud to announce a new strategic partnership with Asteria Sales & Marketing. This collaboration will provide additional professional resources to sustain and enhance ROCKA’s remarkable growth across the USA and internationally. Over the past 12 months, ROCKA has expanded its global presence with new facilities and distribution partnerships in Canada, Europe and China, as well as two locations in Brazil, positioning the company for further international success.
Jessica Molloy, CEO of Asteria Sales & Marketing, brings more than 16 years of experience in sales, customer support, business operations and marketing. Asteria specializes in inside sales and strategic marketing, offering tailored solutions to electronics manufacturing businesses. By joining forces with ROCKA Solutions, Asteria will play a critical role in helping to enhance brand awareness, drive growth and optimize operations, as ROCKA continues to scale globally.
"We are excited to partner with Asteria and welcome Jessica Molloy to the team," said Justin Worden, VP of Sales & Marketing. "Her industry expertise and proven track record will be invaluable as we continue to expand our global footprint."
"Asteria Sales & Marketing is thrilled to partner with Rocka Solutions during this exciting phase of their tremendous growth in the USA and globally,” said Jessica Molloy, CEO at Asteria Sales & Marketing. “We are eager to support their continued success by providing the professional resources and expertise needed to help them scale efficiently while maintaining the high standards they’ve set. Together, we look forward to achieving new milestones and expanding opportunities."
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It’s Only Common Sense: Modern Ways to Generate Leads
08/19/2024 | Dan Beaulieu -- Column: It's Only Common SenseNo matter what salespeople—especially old, or rather well-experienced salespeople—say about these times and all the newfangled software, CRM, and social media programs, the fact is, these are the best times to generate leads. There have never been so many great ways to generate new leads within minutes from the comfort of your laptop—be it in your office, a hotel room, a restaurant, or a coffee shop. No longer do we need those unwieldy directories with their SIC codes. Remember those beasts? Nor do we need those overpriced, outdated as soon as they were published, regional customer lists. Now we can just sit at our laptops anywhere and find potential new customers.