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Marcy’s Musings: Fueling the Workforce Pipeline

01/23/2025 | Marcy LaRont -- Column: Marcy's Musings
Workforce, workforce, workforce. It's a conversation in manufacturing that occurs nearly as often as discussing quality and reliability. Finding good employees has always been a challenge, but the manufacturing industry has failed more spectacularly than most to draw new workers into the fold. In a domestic culture that has diminished the importance and relative social standing of manufacturing jobs, we now stare down a gaping hole where a ready, skilled next-generation workforce should be. It’s estimated there are 67,000 unfilled technical jobs in the U.S. semiconductor sector alone. In short, we are doing a lot of catch-up.

Elementary Mr. Watson: The Road Ahead—Advances in PCB Design Technology

01/23/2025 | John Watson -- Column: Elementary, Mr. Watson
This year introduces a new generational group, likely to be dubbed Generation Beta, since Generation Alpha was born between 2010 and 2024 and is considered the first generation born in the 21st century. Generation Alpha grew up in a world dominated by smartphones, artificial intelligence, and rapid technological advancements. It is anticipated that Generation Beta will live to see the 22nd century. 

Course Review: IPC’s New Semiconductor Course Provides a Thorough Layman’s View

01/22/2025 | Nyron Rouse, IPC
Taking the course, A Technical Overview of the Semiconductor CHIP Industry by Cheah Soo Lan wasn’t just a professional box to check for me; it was an opportunity to understand the technical backbone of a field that directly influences the work I do at IPC. While I’m not immersed in the technical aspects of semiconductors day to day, learning about this landscape allows me to better align our funding pursuits with the strategic needs of the industry.

Dan’s Biz Bookshelf: ‘The New Age of Innovation’

01/21/2025 | Dan Beaulieu -- Column: Dan's Biz Bookshelf
The New Age of Innovation by C.K. Prahalad and M.S. Krishnan captures the evolving landscape of global business with a precision and insight that is hard to match. It’s a book that delivers not only in theory but also in practical application, making it a must-read for anyone serious about leveraging innovation to fuel long-term growth. Prahalad and Krishnan highlight the concept of co-created value, emphasizing the power of networks in this digital era to transform how we view customer relationships, business value, and competitive strategy.

It’s Only Common Sense: The Customer Isn’t Always Right

01/20/2025 | Dan Beaulieu -- Column: It's Only Common Sense
There’s a mantra that’s considered gospel: “The customer is always right.” However, customers aren’t always right. Sometimes, they’re misinformed, unreasonable, or wrong. It’s how you handle customers in those moments that can define your company’s reputation, shape customer relationships, and improve your operations.
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