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I-Connect007 Editor’s Choice: Five Must-Reads for the Week
November 22, 2024 | Andy Shaughnessy, I-Connect007Estimated reading time: 2 minutes

Well, we’re officially entering the silly season, i.e., the holidays. Where did the year go? I still have money left on the Starbuck’s gift card I received last Christmas.
In this week’s roundup, I’m highlighting a variety of articles. We have an interview with Jess Hollenbaugh, a recent graduate working for Polar Instruments. We also have an interview with IPC’s Matt Kelly and Devan Iyer, whose white paper may provide a way forward for companies dealing with complex advanced packages. Our newest columnist Tom Yang describes the U.S. PCB industry from the point of view of a technologist from another country, and Dan Beaulieu has a review of Malcolm Gladwell’s follow-up to The Tipping Point. Finally, we have my review of PCB Carolina, a one-day tabletop show that keeps expanding, much like my waistline after eating their catered food. Enjoy!
Meet Polar's New Engineer Jess Hollenbaugh
Published November 21
Jess Hollenbaugh recently joined Polar Instruments, and she was nice enough to sit down for an interview at PCB West. How did a physics major with a love of thermodynamics wind up in the signal integrity software business? It’s great to see young people coming into our segment again, but we need a few thousand more just like Jess.
Advanced Packaging: Preparation is Now
Published November 20
IPC has just released a white paper, “Advanced Packaging to Board Level Integration—Needs and Challenges,” written by Devan Iyer, chief strategist of advanced packaging, and Matt Kelly, chief technology officer for IPC. This paper fleshes out IPC’s silicon-to-systems concept, and Matt and Devan offer our industry a way forward as we face more complex advance packaging challenges.
Global Citizenship: What I’ve Learned About the American PCB Business
Published November 20
Did you ever wonder what our industry looks like to technologists from other countries? After all, we can be a hot mess, but we still manage to lead the way. And as columnist Tom Yang says, the U.S. PCB industry tends to “double down on innovation.” Check it out.
Dan's Biz Bookshelf: 'Revenge of the Tipping Point'
Published November 20
Dan Beaulieu writes a weekly column for us, as well as the occasional book review. I’m a big fan of Malcolm Gladwell (Are you a “connector,” a “maven,” or a “salesman”?), so I’ll have to check out Revenge of the Tipping Point: Overstories, Superspreaders, and the Rise of Social Engineering. If you haven’t already done so, read The Tipping Point and Outliers too.
PCB Carolina’s Formula: Industry Experts and Catered Food
Published November 18
Does the food selection at a trade show have any influence on our decision to attend said show? It does for me. I’ve attended PCB Carolina since 2016, and the catered food is always one of the high points of the event. This time we had barbecued brisket for lunch. It’s no wonder PCB Carolina keeps growing every year.
Suggested Items
Flexible PCB Market to Reach $61.75B by 2032, Driven by the Demand for Compact Electronics, Automotive and Medical Applications
05/16/2025 | Globe NewswireAccording to the SNS Insider, “The Flexible PCB Market was valued at USD 21.42 billion in 2023 and is expected to reach $61.75 billion by 2032, growing at a CAGR of 12.52% over the forecast period 2024-2032.”
I-Connect007 Editor’s Choice: Five Must-Reads for the Week
05/16/2025 | Nolan Johnson, I-Connect007My picks for the week include—as a complement to the trade agreement news—SEMI's public support of a bill including new tax credit eligibility for semiconductor manufacturers. This provision feels quite similar to the current PCB investment bill that's been introduced to the current Congress; here’s hoping Congress takes a more holistic approach to electronics manufacturing.
The ICAPE Group Announces a 13% Growth in Revenue to €51.1M for Q1 2025
05/15/2025 | ICAPE GroupThe ICAPE Group, a global technology distributor of printed circuit boards (PCB) and custom-made electromechanical parts, announced its sales for the first quarter of 2025.
In Pursuit of Perfection: Defect Reduction—May 2025 PCB007 Magazine Now Available
05/15/2025 | I-Connect007 Editorial TeamFor bare PCB board fabrication, defect reduction is a critical aspect of a company's bottom line profitability. In the May 2025 issue of PCB007 Magazine, we examine the imaging, etching, and plating processes, as well as product traceability on the shop floor, providing information and insight into how you can reduce your defects and increase yields.
Canadian Circuits Inc. Unveils Rapid Prototype PCB Assembly Service to Accelerate Innovation
05/14/2025 | Canadian Circuits, Inc.Canadian Circuits Inc. (CCI), a leading provider of high-quality, made-in-Canada, Printed Circuit Board (PCB) solutions, is proud to announce the launch of its Prototype PCB Assembly (PCBA) service. This new offering enhances CCI’s commitment to empowering engineers and OEMs by accelerating the journey from concept to product launch with precision and efficiency in electronics manufacturing.