-
- News
- Books
Featured Books
- smt007 Magazine
Latest Issues
Current IssueSupply Chain Strategies
A successful brand is built on strong customer relationships—anchored by a well-orchestrated supply chain at its core. This month, we look at how managing your supply chain directly influences customer perception.
What's Your Sweet Spot?
Are you in a niche that’s growing or shrinking? Is it time to reassess and refocus? We spotlight companies thriving by redefining or reinforcing their niche. What are their insights?
Moving Forward With Confidence
In this issue, we focus on sales and quoting, workforce training, new IPC leadership in the U.S. and Canada, the effects of tariffs, CFX standards, and much more—all designed to provide perspective as you move through the cloud bank of today's shifting economic market.
- Articles
- Columns
- Links
- Media kit
||| MENU - smt007 Magazine
EMEA Public Cloud Services Market Poised for Rapid Growth, Reaching $415 Billion by 2028
December 2, 2024 | IDCEstimated reading time: 2 minutes
The Europe, Middle East, and Africa (EMEA) public cloud services (PCS) market, including infrastructure as a service (IaaS), platform as a service (PaaS), and software as a service (SaaS), is projected to generate $203.0 billion in revenue for 2024. That's according to the latest Worldwide Semiannual Public Cloud Services Tracker from International Data Corporation (IDC), which forecasts that the EMEA PCS market will reach $415.1 billion in 2028, representing a compound annual growth rate (CAGR) of 20.0% for the 2023–2028 period.
SaaS, encompassing both SaaS – Applications and SaaS – System Infrastructure Software (SIS), continues to be the largest cloud deployment category, and is projected to make up 64.4% of the total PCS market in 2024. Due to its size and maturity, SaaS is experiencing the slowest rate of growth among the different cloud deployment models. In contrast, PaaS is the fastest-growing segment, with a projected CAGR of 29.3% for 2023–2028 forecast period, followed by IaaS with a CAGR of 21.6%.
The increased adoption of AI, particularly generative AI (GenAI), combined with ongoing investments in cloud datacenters by global cloud service providers across EMEA, is driving the overall demand for public cloud services. Both end users and technology providers are investing in AI-ready infrastructures and platforms. Global tech companies will continue to invest in GenAI, embedding more features and functionalities into their existing portfolios. This will create additional opportunities for growth in the IaaS and PaaS markets, boosting adoption of such services across the EMEA region.
"As enterprises adopt GenAI to gain a competitive advantage, the need for scalable, on-demand infrastructure continues to rise," says Manish Ranjan, research director for software and cloud at IDC EMEA. "High-performing compute resources, such as GPUs and other accelerated computing, are essential for running AI/GenAI workloads. Public cloud service providers are becoming the primary entry point, offering the necessary infrastructure to support GenAI initiatives without significant up-front investments."
From a sub-regional perspective, Western Europe dominates the EMEA market, accounting for over 80% of its revenue, followed by the Middle East and Africa (MEA) and Central and Eastern Europe (CEE). Germany, the U.K., France, and Italy remain the key destinations for cloud investments. However, global hyperscalers like Google, AWS, Microsoft, and Oracle are aggressively expanding their cloud regions in Finland, Greece, Denmark, the Netherlands, Belgium, Austria, and Spain, boosting cloud adoption across Europe. Similarly, MEA, the fastest-growing sub-region for IaaS, is a hotspot for global cloud providers, with AWS, Microsoft, Google, Oracle, and Alibaba establishing cloud regions in Saudi Arabia, the UAE, South Africa, Qatar, and Bahrain, and planning expansions in Kuwait, Morocco, Kenya, and other tier 2 markets.
Testimonial
"We’re proud to call I-Connect007 a trusted partner. Their innovative approach and industry insight made our podcast collaboration a success by connecting us with the right audience and delivering real results."
Julia McCaffrey - NCAB GroupSuggested Items
Alphabet Boosted by AI, Cloud Demand as Spending Needs Jump
07/24/2025 | I-Connect007 Editorial TeamGoogle’s parent company, Alphabet Inc., said that demand for artificial intelligence products boosted its quarterly sales, and now requires an extreme increase in capital spending to keep up in the AI race, Bloomberg reported. For 2025, the company stated its capital expenditure will be $85 billion—$10 billion more than previously forecast.
LITEON Technology Reports Consolidated June Sales of NT$13.6 Billion, Up 16% Y-o-Y
07/08/2025 | LITEON TechnologyLITEON Technology reported its June consolidated revenue of NT$13.6 billion. Thanks to the growth from power management in cloud computing, advanced server, and networking, the revenue is up 2% M-o-M, 16% Y-o-Y. The cumulative sales for January to June totaled NT$76.8 billion, up 24%, Y-o-Y.
Cadence Advances Design and Engineering for Europe’s Manufacturers on NVIDIA Industrial AI Cloud
06/13/2025 | Cadence Design Systems, Inc.At NVIDIA GTC Paris, Cadence announced it is providing optimized solutions for the world’s first industrial AI cloud in collaboration with NVIDIA.
Priority Software Appoints Ben Karniel as Chief Revenue Officer to Spearhead Global Growth
06/12/2025 | Priority SoftwarePriority Software, a leading provider of scalable and agile cloud-based business management solutions, proudly announces the appointment of Ben Karniel as its new Chief Revenue Officer (CRO), effective May 1, 2025. This strategic addition to the executive team underscores Priority's commitment to expand its global footprint.
Sanmina Announces Acquisition of Data Center Infrastructure Manufacturing Business of ZT Systems from AMD
05/19/2025 | PRNewswireSanmina Corporation, a leading integrated manufacturing solutions company, announced that it has entered into a definitive agreement to acquire the data center infrastructure manufacturing business of ZT Systems, a leading provider of Cloud and AI infrastructure to the world's largest hyperscalers, from AMD.