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Fein-Lines: CES 2025—Highlighting the Future With Sony and NVIDIA

I spent last week at CES 2025 in Las Vegas, navigating the large crowds, the hundreds and hundreds of colorful exhibits, and the technology promising a greater future. It’s hard to pinpoint what was most impressive, but I know that I always look forward to presentations by today’s biggest consumer technology companies. In this article, I will highlight presentations by Sony and NVIDIA, two companies I believe are at the forefront of innovation.

Sony: Enhancing Creativity
Tuesday evening kicked off with a press conference led by Hiroki Titaki-San, interim CEO at Sony PlayStation. He spoke of Sony’s goals and the company’s top priority to bring people together to enhance creativity.

Currently, Sony has a particular interest in sports, so it is pioneering technology to enhance sports like football. He clearly illustrated the inextricable connection between tech and pop culture today, and then introduced Roger Godel, NFL commissioner, who stated that the NFL often partners with Sony and will use over 160 Sony Alpha cameras to cover Super Bowl LIX on Feb. 9.

He also said that the next generation of fans can expect sports coverage to be far more interesting due to greatly enhanced graphics, and that they are already using a Sony coach headset with unparalleled sound quality to enhance noise reduction on the field.

Sony is also creating a new driving experience—the Sony Honda experience—and just unveiled the final specs for an autonomous electric vehicle called the Afeela 1, which is finally coming to market. The retail price is a healthy $102,899 for the Signature 3 model, which will be limited (for now) to California.

Moving adeptly from sports to driving to art, Sony reviewed its advanced technology and devices for artists, filmmakers, and more. Perhaps one of the most glaring examples of modern tech capabilities in the arts is in filmmaking. The potential use of AI serves to highlight this exciting time in technology. Sony is working directly with creators to empower artists and filmmakers with new technology to enhance both the moviemaking and movie-watching experiences. Imagine what movie makers can do with limitless new 3D production capabilities using actual 3D video and 3D camera motion.

Anime, an animation style that originated in Japan in the early 20th century, has exploded in popularity and is currently today’s fastest-growing media segment. Sony’s company, Crunchyroll, has reported that its streaming service now has over 15 million subscribers. Filmmakers in this space can get advanced animation using a real camera with amazing videos.

An example of this tech is the popular game, Demon Slayer. Unsurprisingly, the largest independent studio using this technology is PlayStation Productions, which is making movies based on some of the most popular PlayStation games into TV shows.

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