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AIM Solder Promotes Kelly Cardone to Vice President, Customer Experience
January 21, 2025 | AIMEstimated reading time: 1 minute
AIM Solder, a global leader in solder assembly materials for the electronics industry, is thrilled to announce the promotion of Kelly Cardone to Vice President, Customer Experience. This promotion highlights AIM’s commitment to offering superior support and customer experience.
Since joining AIM Solder over 18 years ago, Kelly has demonstrated exceptional leadership, a deep understanding of customers’ needs, and an unwavering commitment to delivering exceptional support both internally and externally. In her previous role as Director of Marketing & Customer Experience, Kelly led efforts to establish a positive brand image, instilling trust in customers and ensuring outstanding experiences that have encouraged long-term loyalty.
In her new role as Vice President, Customer Experience, Kelly will continue to champion AIM’s customer-first philosophy, ensuring that every aspect of the customer journey is seamless, efficient, and deeply responsive to their needs. She will drive the strategy for elevating AIM’s customer service, forging stronger relationships with clients, and ensuring that AIM remains at the forefront of providing innovative solutions and personalized support.
“Kelly’s promotion reflects not only her contributions and leadership within the company but also our confidence in her ability to further drive our customer-centric culture as we continue to grow,” said David Suraski, Executive Vice President, Assembly Materials Division.
AIM’s commitment to customer experience goes beyond just providing best in class products—it is about fostering meaningful, lasting partnerships and delivering tailored solutions that help customers succeed. Under Kelly’s leadership, AIM will continue to set the standard for excellence in customer service, ensuring that customers have the resources and support they need to thrive in an ever-evolving industry.
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Technica USA Named Exclusive U.S. Distributor for DCT Cleaning Products
10/14/2025 | Technica USATechnica USA is pleased to announce a strategic partnership with DCT USA, LLC, becoming the exclusive master distributor of DCT cleaning products in the United States, effective November 1, 2025.
It’s Only Common Sense: If You’re Not Differentiated, You’re Dead
10/13/2025 | Dan Beaulieu -- Column: It's Only Common Sense“Good enough” is not good enough in business. Not anymore. “Good enough” is a death sentence in today’s market. Too many companies hide behind their ISO certificates, ITAR registrations, and shiny badges of compliance as if those are supposed to impress customers, but certifications are table stakes. Everyone has them. If you think that’s your differentiator, you’re already in the grave; you just don’t know it.
Catching Up With Mark Wood, Microart Services
10/08/2025 | Dan Beaulieu, D.B. Management GroupMicroart Services has been in business for over 40 years, growing from a design PCB layout company to a full-service EMS company focused on serving its customer base with standard and custom solutions. I’ve heard from my rep friends, their competitors, and even my Canadian PCB friends that Microart is “one of the best EMS companies in North America.” That’s why I decided to speak with CEO Mark Wood to discover the secret to his company's success.
Standard of Excellence: Overcoming Service Failures—The Art of the Apology
10/08/2025 | Anaya Vardya -- Column: Standard of ExcellenceNo matter how refined the processes, how seasoned the team, or how sophisticated the technology, mistakes happen in business. A shipment goes out late. A part doesn’t meet spec. A miscommunication causes frustration. It’s the part of customer service that no one likes to talk about, but every company must master how to respond when things go wrong.
It’s Only Common Sense: Stop Whining About the Market—Outwork It
10/06/2025 | Dan Beaulieu -- Column: It's Only Common SenseWhenever the market hiccups or the industry cycle dips, I hear the same tired chorus: “The market is down. Customers aren’t buying. What can we do? We just have to wait it out.” Nonsense. If you think that by showing up, opening your doors, and waiting for the economy to smile kindly upon you, that success will follow, you are in the wrong business. Worse yet, you’re living in the wrong mindset. Most people don’t want to hear the truth that winners find business in down cycles. Losers blame the economy.