-
- News
- Books
Featured Books
- design007 Magazine
Latest Issues
Current IssueSignal Integrity
If you don’t have signal integrity problems now, you will eventually. This month, our expert contributors share a variety of SI techniques that can help designers avoid ground bounce, crosstalk, parasitic issues, and much more.
Proper Floor Planning
Floor planning decisions can make or break performance, manufacturability, and timelines. This month’s contributors weigh in with their best practices for proper floor planning and specific strategies to get it right.
Showing Some Constraint
A strong design constraint strategy carefully balances a wide range of electrical and manufacturing trade-offs. This month, we explore the key requirements, common challenges, and best practices behind building an effective constraint strategy.
- Articles
- Columns
- Links
- Media kit
||| MENU - design007 Magazine
Electric Motor Design Firm ECM Appoints David Hartwell as Chief Sales Officer
January 23, 2025 | NewsWireEstimated reading time: 2 minutes

US electric motor design software firm ECM PCB Stator Tech, has tapped David Hartwell as Chief Sales Officer. In this role, Hartwell will lead business development for ECM's PCB Stator products and services.
These services include electric motor development on ECM's award-winning PrintStator design platform, as well as advisory for modeling, prototyping, production, and commercialization of products incorporating ECM's patented PCB Stator innovation.
As a company, ECM pairs printed circuit board (PCB Stator) technology to advanced Motor CAD. The combination enables innovators to optimize electric motors that are lighter, smaller, quieter, and more energy efficient.
Those wishing to leverage ECM's innovation can do so via three core product offerings:
- PrintStator SaaS
- Pre-designed PCB Stator Motor Evaluation Kits; and
- ECM's advanced prototyping services
In his new role, David Hartwell will draw on his related industry experience. Hartwell comes to ECM from electronics manufacturer, Channel Products, where he was Vice President of Sales. Prior to Channel Products, Hartwell held senior sales roles at mCloud Technologies Corp., an AI analytics software company, and System Seals, a technology company focused on sealing solutions.
"I am thrilled to lead ECM's business development initiatives as Chief Sales Officer. As a team, we will drive innovation, secure additional marquee partners, and propel ECM to new heights. I look forward to working with current and new partners to develop solutions that minimize risk, increase uptime, and improve overall operational performance." said David Hartwell, ECM's Chief Sales Officer.
"Over the last two years, ECM has significantly grown adoption of our PrintStator SaaS platform and integration of PCB Stator electric motor technology into commercialized products. We're excited to have David on our team to leverage his experience to exponentially expand this commercial trend in securing additional ECM licensed franchise partners," said ECM CEO Brian Casey.
ECM's PCB Stator technology offers numerous design, production, and bottom-line benefits to companies and innovators that use electric motors in their products and systems.
Those are evident across four categories.
Competitive Edge
PrintStator SaaS extends a competitive advantage to electric motor producers and users.
By incorporating PCB Stator innovation that replaces bulky copper windings with an ultra-thin disc, PrintStator designed motors are:
- Up to 70% lighter than conventional options
- Achieve efficiencies greater than 90%
- Require just 20% of the raw materials (notably copper); and
- Are acoustically quieter-by up to 30 dB
PrintStator extends these competitive advantages by allowing users to design electric motors to precise performance and dimensional specs with a rapid design to production cycle: weeks to months, not months to years.
Sustainability & Regulatory Compliance
PrintStator Motor CAD and PCB Stator technology offer businesses a cost-effective solution for sustainability and regulatory compliance. That includes designing systems to meet IE4 and IE5 standards and U.S. and EU minimum energy performance requirements (MEPs).
Vertical Integration
As a SaaS offering, PrintStator allows any innovator (from SME entrepreneur to big-company engineer) to become a PCB Stator electric motor designer and manufacturer. PrintStator users can leverage ECM's global PCB production partner network to enable immediate prototyping, rapid time-to-market, and greater supply-chain control through vertical integration.
Scalability
By pairing PCB Stator electric motor innovation to PrintStator SaaS, ECM creates the opportunity to extend the performance and sustainability benefits of this technology at scale.
Testimonial
"In a year when every marketing dollar mattered, I chose to keep I-Connect007 in our 2025 plan. Their commitment to high-quality, insightful content aligns with Koh Young’s values and helps readers navigate a changing industry. "
Brent Fischthal - Koh YoungSuggested Items
Technica USA Advocates for PCBAA Membership Among Printed Circuit Assembly Customers
09/16/2025 | Technica USATechnica USA is actively encouraging its printed circuit assembly customers to join the Printed Circuit Board Association of America (PCBAA), a leading industry organization advocating for increased domestic production of printed circuit boards (PCBs) and substrates.
Knocking Down the Bone Pile: Best Practices for Electronic Component Salvaging
09/17/2025 | Nash Bell -- Column: Knocking Down the Bone PileElectronic component salvaging is the practice of recovering high-value devices from PCBs taken from obsolete or superseded electronic products. These components can be reused in new assemblies, reducing dependence on newly purchased parts that may be costly or subject to long lead times.
Staying on Top of Signal Integrity Challenges
09/16/2025 | Andy Shaughnessy, Design007 MagazineOver the years, Kris Moyer has taught a variety of advanced PCB design classes, both online IPC courses and in-person classes at California State University-Sacramento, where he earned his degrees in electrical engineering. Much of his advanced curriculum focuses on signal integrity, so we asked Kris to discuss the trends he’s seeing in signal integrity today, the SI challenges facing PCB designers, and his go-to techniques for controlling or completely eliminating SI problems.
TTM Technologies to Exhibit at the Electronica India 2025 Exhibition in Bengaluru, India
09/16/2025 | Globe NewswireTTM Technologies, Inc., a leading global manufacturer of technology solutions, including mission systems, radio frequency (RF) components, RF microwave/microelectronic assemblies, and quick-turn and technologically advanced printed circuit boards (PCBs), will exhibit at the Electronica India 2025 trade fair, at Hall 3, booth #H41, from September 17-19, 2025, at the Bangalore International Exhibition Centre, Bengaluru, India.
ICAPE Group Unveils Exclusive Report on Sustainability in Electronics Manufacturing
09/15/2025 | ICAPE GroupICAPE Group, a global leader in printed circuit boards (PCBs) and custom electronics manufacturing, today announces the launch of its 2025 Industry Outlook & Innovation Report: Sustainability in Electronics Manufacturing. This exclusive report is accompanied by fresh insights from a dedicated Statista survey of 100 electronics manufacturing professionals, commissioned by ICAPE Group.