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Global Citizenship: Global Citizenship in Environmental Sustainability

Today’s businesses operate across borders to shape economies, communities, and the environment. With this reach comes responsibility. The concept of global citizenship has grown from a philanthropic ideal to a pressing necessity, urging businesses to think beyond profits to minimize their environmental footprint. Companies must enact change by adopting sustainable practices. Global citizenship in business can drive environmental sustainability, offering insights into balancing profit with responsibility, navigating diverse regulations, and building a culture that prioritizes the planet.

Profit-driven motives can coexist with environmental responsibility when companies view sustainability as a path to long-term resilience. The costs of sustainable initiatives such as green or renewable energy may initially be high. However, when businesses consider long-term savings and the growing consumer preference for eco-friendly brands, these investments become strategic rather than ethical concerns.

For example, Unilever’s Sustainable Living Plan focused on resource efficiency and eco-friendly products and subsequently the company reduced its carbon emissions and attracted consumers committed to sustainability. Many global companies are also adopting circular economy models, which focus on minimizing waste using renewable materials. This approach has lowered costs and improved brand image, making it a viable strategy for companies of all sizes.

A significant challenge for global businesses is environmental regulations that vary across the globe. In regions with strict environmental laws, such as the European Union, companies are required to meet high standards, whereas in other regions, regulations may be less stringent or non-existent.

To address these concerns, some companies adopt a “highest common denominator” approach, voluntarily upholding the strictest environmental standards across all locations. This can increase costs in the short term but demonstrates a commitment to environmental protection that resonates with eco-conscious consumers. For instance, IKEA has implemented consistent, sustainable practices globally. This not only sets an example for other businesses but also helps corporate actions align with global citizenship values.

Collaboration is essential to achieving meaningful sustainability goals. Partnerships among governments, NGOs, and corporations can foster global solutions to environmental challenges. For instance, the Paris Agreement set a shared, international vision and direction for tackling climate change. Businesses can support these global initiatives by aligning their goals with the broader objectives of reducing emissions and promoting sustainable development.

Corporate partnerships, such as the Global Green Alliance, encourage collaboration among companies to develop and share sustainable technologies. By pooling resources and expertise, companies can innovate more efficiently and reduce costs associated with eco-friendly technologies. For example, the electronics industry has made strides in sustainable production by sharing research on recyclable materials and energy-efficient manufacturing. Additionally, companies can leverage these alliances to create industry-wide standards that drive change more effectively.

Studies show that consumers—especially Millennials and Gen Zs—are more likely to support brands that demonstrate environmental responsibility. Patagonia, known for its commitment to environmental activism, has capitalized on this trend. Patagonia’s dedication to sustainability—from using recycled materials to actively supporting conservation initiatives—has earned it a loyal customer base. Similarly, brands in various industries are rethinking product lifecycles, using recycled materials, and reducing packaging waste. These practices not only enhance brand loyalty but also increase customer lifetime value, proving that sustainability can drive revenue growth.

Reducing carbon emissions is one of the most impactful ways companies can contribute to environmental sustainability. However, identifying the most effective areas for reduction requires a comprehensive understanding of the company’s entire operation. Energy usage, transportation, and supply chain management are the primary sources of emissions. One effective strategy is to invest in energy-efficient infrastructure. Google, for example, has pledged to run its data centers on carbon-free energy by 2030.

Supply chain management offers additional opportunities for reducing emissions. Companies can partner with suppliers that share their sustainability goals or implement standards that encourage eco-friendly practices across the supply chain. Additionally, logistics optimization—such as choosing more fuel-efficient routes or using EV transportation—can significantly reduce a company’s carbon footprint.

Creating a corporate culture that values sustainability requires more than implementing eco-friendly policies; it must be part of the organization’s core values. Leadership must set the tone, and employee engagement is also important. When employees understand the impact of their actions and feel empowered to contribute to eco-friendly initiatives, sustainability becomes a shared responsibility. To achieve this, companies can offer training in sustainable practices, involve employees in eco-friendly projects, and reward efforts that contribute to environmental goals. For instance, Adobe has a Green Team program, where employees can participate in environmental projects and bring their sustainability ideas to life, thereby fostering a culture where sustainability is everyone’s responsibility, not just a corporate initiative.

Other companies that also lead by example include:

Levi Strauss & Co.
The clothing company has made strides in reducing water usage and chemicals in its manufacturing process, launching its “Water Less” initiative. Levi’s commitment to sustainable practices has improved its environmental impact and inspired similar practices in the fashion industry.

Apple
The company is working toward a zero-carbon footprint across its supply chain by 2030. By focusing on recycling, sustainable sourcing, and renewable energy, Apple has set ambitious goals emphasizing its role as a global citizen in environmental sustainability.

The role of global citizenship in environmental sustainability is not only about moral responsibility but also about long-term survival and success. As businesses expand their reach across borders, they have the opportunity and responsibility to address environmental challenges. Balancing profit with sustainable practices, navigating international regulations, and embracing collaborations is part of this journey. By building a culture that values sustainability, identifying areas to reduce emissions, and demonstrating genuine commitment, companies can make a lasting, positive impact on the environment.

Those of us in electronics, especially those who fabricate PCBs, have a responsibility to support sustainability. CEE has invested nearly $30 million over the past few years to ensure our factories are completely environmentally friendly. We do this because it is the right thing to do. We must protect our environment for future generations.

This column originally appeared in the January 2025 issue of SMT007 Magazine.