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Samsung, Cielo Partner to Redefine Retail Advertising with AI-Powered Digital Signage Technology
February 6, 2025 | BUSINESS WIREEstimated reading time: 1 minute
Samsung has partnered with Cielo, a leader in AI-powered franchise solutions, to transform retail advertising and franchise operations. This collaboration combines Samsung’s VXT display technology and Cielo’s AI-driven platform, introducing game-changing tools for digital marketing and operational efficiency.
As part of this strategic alliance, Cielo is introducing SmartSigns™, a Digital Signage as a Service (DaaS) solution that leverages Samsung’s VXT technology to deliver ‘the right message to the right audience at the right time.’ By integrating CieloVision’s KYAI™ (Know Your Audience Intelligence) for real-time analytics and AI-driven advertising, businesses gain powerful insights into consumer engagement.
“We’re thrilled to bring our SmartSigns™ vision to life with Samsung,” said Imre Szenttornyay, CEO of Cielo. “By combining Samsung’s leading-edge VXT platform with Cielo’s proprietary AI and analytics, we’re delivering a fully integrated solution that helps businesses meet modern consumer demands. Our mission is to make AI-driven insights accessible to every franchise operator, fueling growth and innovation across retail sectors.”
At the heart of this partnership is Cielo SmartSigns™ Pro, starting at $199/month per display, which includes an AI camera, VXT Pro license, AI task, marketing credit and CieloEssentials remote support. This plug-and-play solution simplifies deployment, management and support for digital signage ecosystems, requiring no upfront expenses.
The CieloVision™ platform, featuring KYAI™, will use computer vision and AI to analyze consumer sentiment, dwell time and behavior patterns, enabling hyper-targeted advertising campaigns with measurable ROI. These tools are also designed to mitigate risks and ensure compliance in franchise operations.
“Samsung is proud to welcome Cielo to the DaaS partnership, enhancing the ecosystem with innovative tools for business growth and efficiency," said Alex Lee, Executive Vice President of Visual Display Business at Samsung Electronics. "Through this partnership, VXT users across industries like retail, hospitality and quick-service restaurants can access Cielo’s AI-driven solutions to effortlessly create and deploy industry-specific content, driving impactful engagement and streamlined operations."
This partnership, built upon Cielo’s SmartFranchise™ framework, also serves managed service providers (MSPs) and franchise operators in industries such as quick-service restaurants, family entertainment and retail, helping them reduce costs, improve efficiency and deliver impactful marketing outcomes.