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Beyond the Rulebook
What happens when the rule book is no longer useful, or worse, was never written in the first place? In today’s fast-moving electronics landscape, we’re increasingly asked to design and build what has no precedent, no proven path, and no tidy checklist to follow. This is where “Design for Invention” begins.
March Madness
From the growing role of AI in design tools to the challenge of managing cumulative tolerances, these articles in this issue examine the technical details, design choices, and manufacturing considerations that determine whether a board works as intended.
Looking Forward to APEX EXPO 2026
I-Connect007 Magazine previews APEX EXPO 2026, covering everything from the show floor to the technical conference. For PCB designers, we move past the dreaded auto-router and spotlight AI design tools that actually matter.
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PCB Designers of the Future—and Their Software Tools
February 14, 2025 | Andy Shaughnessy, Design007 MagazineEstimated reading time: 1 minute
The PCB designers of tomorrow have their work cut out for them. They’ll be dealing with the continuing drive for “faster, smaller, cheaper,” while electronics become more complex. But EDA companies have improved their software tools’ capabilities over the past few years, incorporating functionalities such as AI and increasing productivity.
I asked David Wiens, product marketing manager at Siemens, to share his thoughts on the continuing evolution of PCB design and PCB designers, and how EDA software companies can help designers meet the technological requirements of tomorrow.
Andy Shaughnessy: At Siemens, I imagine you have a “profile” of your typical user. How do you see this user’s job and job requirements evolving over the next few years?
David Wiens: There is no single user persona. The larger the company, the greater the diversity of specializations/personas (e.g., design engineer, layout designer, SI specialist, manufacturing specialist, system architect, librarian, etc.). The smaller the company, the more those specializations merge (engineers in smaller teams become generalists). This stratification by engineering team size has always been there. What’s evolved over time is the roles these specialists perform.
Design engineers have had to learn about signal integrity and associated simulation tools; they’re participating more in the layout process to implement tighter performance requirements; they’ve had to learn about stack-up design; and they must consider supply chain risks when selecting components. Layout designers have had to learn about manufacturability and constraints for signal/power/thermal performance. They’ve also had to collaborate much more closely with their mechanical counterparts to achieve shrinking form factors. This evolution has meant that engineers and designers have had to work across multiple tools to get their jobs done efficiently, rather than spending all day, every day in the same tool.
To read this entire conversation, which appeared in the January 2025 issue of Design007 Magazine, click here.
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Target Condition: An Exploration of Flooding PCB Layers
04/02/2026 | Kelly Dack -- Column: Target ConditionThe concept of flooding PCB layers with copper has been around for so long, you’d think we’d have it mastered. We haven’t. (Oh, and by “we,” I mean design engineers and the software tools we depend on.) Years ago, PCB artwork was created by hand using light tables, with tape applied to Mylar. Signals were slow, traces were relatively wide, and high-current paths were simply “beefed up” with wider copper. Signal integrity wasn’t yet a driving concern. Today, solid return paths are fundamental to robust design. We understand the importance of continuous reference planes for signal integrity and EMI control.
The Right Approach: Reflections on 50 Years in the Business, Part 3
03/31/2026 | Steve Williams -- Column: The Right ApproachWaking up that first day in 2013 after being informed my position of 15 years had been eliminated, I realized that everything I had done in my career had positioned me for a new chapter. This included the hands-on leadership experience in PCB manufacturing, learning from over 1,000 global companies, and my industry exposure while working at Plexus. My passion for writing, educating, speaking, and passing along my experience to others made it clear that this was the time to pursue my dream job: owning a consulting company.
The Right Approach: Reflections on 50 Years in the Business, Part 2
03/11/2026 | Steve Williams -- Column: The Right ApproachIn 1998, I had just reunited with my high school sweetheart (now my wife) when my Dad, the vice president of Plexus, told me they were looking for a PCB commodity manager with subject matter expertise. I interviewed for the position and became the global PCB commodity manager for Plexus, which had been my largest customer. They would not have offered me the position without my undergraduate degree.
Growing an Engineer: Meet Emerging Engineer Julian Vega
02/25/2026 | Marcy LaRont, I-Connect007 MagazineJulian Vega started as a 17-year-old intern who rose to planning supervisor at Summit Interconnect in just seven years, and credits the Global Electronics Association’s Emerging Engineer program for fueling his passion and accelerating his career journey. In this interview, Julian shares how the program expanded his technical perspective, connected him with industry leaders, and helped shape his vision for the future.
The Chemical Connection: Some Amusing Stories from APEX EXPO
02/24/2026 | Don Ball -- Column: The Chemical ConnectionOnce again, it’s time for APEX EXPO, a chance to see what’s new in the industry, meet and speak with old friends and colleagues you haven’t seen in a while, and have face-to-face meetings with your suppliers. This last point is especially important for capital equipment suppliers like us, where months or even years might go by without physical contact. So often, contact is just phone calls and emails, and sometimes not even those.