Beyond Design: The Fundamental Structure of Spectral Integrity
Elementary, Mr. Watson: High Power: When Physics Becomes Real
The Shaughnessy Report: Watt About Power Integrity?
MVTec Opens Sales Office in the Benelux Region
February 19, 2025 | MVTecEstimated reading time: 2 minutes
MVTec Software GmbH (www.mvtec.com), a leading international manufacturer for machine vision software, is expanding its presence in the Netherlands, the Flemish part of Belgium, and Luxembourg. The company is opening a sales office in the Dutch city of Utrecht on March 1, 2025, to provide even more direct support to its customers in the Benelux region. Martin Krumey, Vice President Sales at MVTec, explains: “Machine vision technology offers enormous added value for a wide range of applications. In order to achieve this, competent advice directly on site is very important. With our new sales office, we are paving the way for this while also decisively advancing our internationalization strategy in the important Benelux machine vision market.”
MVTec develops and offers the following software products: HALCON, a comprehensive machine vision standard software; MERLIC, an easy-to-use software for developing comprehensive, sophisticated machine vision applications; and the Deep Learning Tool, which facilitates image data labeling for MVTec's deep learning methods.
Seasoned machine vision experts support customers locally
The first MVTec employees at the new sales office in Utrecht are Harm Hanekamp and Roderik Weijenberg. “In Harm and Roderik, we have two highly qualified and experienced local specialists with in-depth machine vision expertise. Our customers in the Benelux region will benefit from sound advice and support from day one,” explains Martin Krumey. As a sales manager, Harm Hanekamp is responsible for sales. He has more than 18 years of experience in the machine vision industry and in MVTec product sales in the Netherlands. “I am very familiar with the entire MVTec portfolio and know the technologies and the company inside out. This expertise helps me explain the advantages and the strategic choice for HALCON, MERLIC and the Deep Learning Tool to our customers,” says Harm Hanekamp.
In the new sales office, Roderik Weijenberg will be providing technical support to customers, conducting evaluations, and supporting the sales team as a technical sales engineer. Familiar with the customer’s perspective, Roderik also has extensive experience in machine vision and working with HALCON. “The machine vision market in the Benelux countries, with its highly specialized value chains in areas such as semiconductor manufacturing or agriculture, places high requirements on industrial image processing. MVTec is excellently positioned with its powerful and hardware-independent software products. I am pleased to help write this success story,” explains Roderik Weijenberg.
New sales office – part of the international expansion strategy
The opening of the new sales office in Utrecht is another step in MVTec's internationalization strategy. The stated goal is to penetrate the market even more intensively and to unlock the existing growth potential together with strong partners. Martin Krumey explains: “Thanks to our partners, the Benelux region is already a very attractive and important market. The potential of machine vision technology is so great that we want to tap into additional untapped market potential with our own specialists. Our colleagues speak the customers' language, are established in the market and familiar with the specific challenges. Thus, companies benefit from excellent service and qualified support directly from the manufacturer.”
Share on:
Testimonial
"Advertising in PCB007 Magazine has been a great way to showcase our bare board testers to the right audience. The I-Connect007 team makes the process smooth and professional. We’re proud to be featured in such a trusted publication."
Klaus Koziol - atgSuggested Items
Five Ways to Revolutionize EMS Sales With AI
10/22/2025 | Nolan Johnson, SMT007 MagazineIf you’ve been in the EMS game for any length of time, you know the sales cycle can be a challenge to navigate. It’s complex, technical, and often a marathon, not a sprint. With OEMs demanding faster turnarounds, tighter margins, and bulletproof supply chains, the pressure is on for EMS providers to stand out in a crowded field.
The Chemical Connection: The Practice of Doing Business in Foreign Lands
10/01/2025 | Don Ball -- Column: The Chemical ConnectionForeign sales can be difficult and complicated, but like many U.S. companies, we deal with foreign customers through a series of authorized sales reps. We have one that covers Europe and several covering various Asian countries. We have two technical coordinators in the U.S., one who oversees Asian activities and one who covers Europe and the rest of the world.
It’s Only Common Sense: Storytelling That Sells—Stop Pitching, Start Painting Pictures
09/15/2025 | Dan Beaulieu -- Column: It's Only Common SenseLet me tell you something that most salespeople — even the ones flashing Rolexes and bragging about crushing their quotas—still haven’t figured out: Facts don’t close deals, stories do. People file away facts while they feel stories. Facts tickle the brain, but stories punch the heart, and it’s the heart that signs the check every time.
It's Only Common Sense: Leveraging AI in Your Sales Strategy
09/01/2025 | Dan Beaulieu -- Column: It's Only Common SenseLet’s get one thing straight: AI isn’t here to replace you; it’s here to make you smarter and faster. Every time a new tool shows up, half the sales floor panics: “They’re going to automate us out of a job!” This is shouted while doomscrolling LinkedIn. Relax. Sales is still, and will always be, about human connection, trust, and delivering value. However, if you’re not using AI to your advantage, you’re handing your competitors a loaded gun and asking them to shoot first.
Lessons From a Thousand Columns: Dan Beaulieu on Writing, Selling, and Staying the Course
08/21/2025 | Michelle Te, I-Connect007For 20 years, Dan Beaulieu has been a steady voice in sales and marketing, offering weekly columns that challenge, inspire, and guide professionals in the electronics industry and beyond. Soon, he will reach a remarkable milestone—his 1,000th It’s Only Common Sense weekly column. In this Q&A, we look behind the scenes of Dan’s writing journey, exploring what has kept him motivated, the lessons he’s learned along the way, and how two decades of weekly columns have shaped his career and the industry conversation.