Connect the Dots: Designing for Reality—Routing, Final Fab, and QC
Target Condition: ‘Boomer to Zoomer: Do You Copy?’
Elementary, Mr. Watson From Classroom to Career—Bridging the Gap in PCB Design Talent
AT&S Opens New Sales Office in Seoul
March 7, 2025 | AT&SEstimated reading time: 2 minutes
AT&S, a leading manufacturer of high-end printed circuit boards and IC substrates, is demonstrating its long-term commitment to Korea by opening a new sales office in Seoul. The office will serve as a central hub for regional customers and enable closer collaboration with partners.
Following the recent sale of the AT&S plant in Ansan to the Italian technology group Somacis, the establishment of the new office represents the next logical step in the company’s strategic direction. AT&S continues to view Korea as a key market for existing and future partnerships.
“With the new sales office in Seoul, we are strengthening our position in one of the most important markets in Asia. The proximity to our customers allows us to meet their requirements even more precisely and quickly,” emphasizes Peter Schneider, Spokesperson of the Board and Executive Vice President Business Unit Electronics Solutions.
He adds: “Expanding our presence in Korea is an essential pillar of the company’s global growth strategy. Korea is a dynamic high-tech location with great strategic importance for AT&S. The new sales office provides the foundation to support our customers even better and further expand our innovative strength in the region.”
The opening of the new office highlights the growing importance of the South Korean market for AT&S. “With the new sales office in Seoul, we are creating the foundation to deepen our partnerships with famous South Korean conglomerates in the Electronics and Automotive Industry and to offer innovative solutions for key industries such as AI, automotive, and wireless communication,” emphasized Andreas Wippel, Vice President Sales Electronics Solutions, in his opening speech.
AT&S’s commitment and presence in the Korean market
At the official opening on March 5, 2025, AT&S welcomed numerous guests, including His Excellency Dr. Wolfgang Angerholzer, Ambassador of the Republic of Austria to Korea, as well as representatives of partner companies and customers. “The opening of AT&S’ new sales office in Seoul shows the company’s commitment to the Korean market. The continued presence of AT&S in Korea highlights the importance of industrial cooperation and the leading edge of Austrian high-tech companies such as AT&S,” said Ambassador Angerholzer.
Wolfgang Köstinger, Commercial Counsellor at the Advantage Austria Office in Seoul also underlined the significance of the new sales office for Austrian-Korean economic relations: “As the Austrian Trade Commissioner for South Korea it makes me extremely proud that AT&S as one of Austria’s foremost high-tech companies has decided to open its sales office in Seoul,” says Wolfgang Köstinger.
A symbolic highlight of the ceremony was the ribbon-cutting, officially marking the start of the new office.
As a gesture of appreciation, guests received a special gift: a framed picture of a tiger made from printed circuit boards, a symbol of strength and resilience, representing the Korean Peninsula.
With this new presence, AT&S marks an important milestone in its global growth strategy. The new office will not only strengthen existing customer relationships but also open up new business opportunities in the region. By the 2026/27 financial year, AT&S aims to achieve revenue of around EUR 2,4 billion, further solidifying its position as a technology leader in the global microelectronics industry.
Share on:
Suggested Items
Recruiting the Next Generation of PCB Designers at Garmin
03/06/2025 | Andy Shaughnessy, I-Connect007Laura Beth (LB) Yates, PCB design engineering manager at Garmin, discusses the company's innovative approach to recruiting the next generation of PCB designers. As she points out, the best part of her job is “going to work every day with my friends and making cool stuff.”
Don’t Rush: Get ‘Acclimated’ With Each Level of SI
02/27/2025 | Andy Shaughnessy, I-Connect007During DesignCon, I met with Al Neves, the founder of Wild River Technology, and a serious fly fisherman as well. As Al explains, some engineers are getting ahead of themselves by rushing to take on complex SI challenges before they’ve mastered their foundational knowledge. Like climbers on Mount Everest, these engineers need to spend more time getting “acclimated” at base camp before heading for the summit.
It’s Only Common Sense: Success—The Devil's in the Details
02/24/2025 | Dan Beaulieu -- Column: It's Only Common SenseTo achieve business success, we often focus on the big picture—market share, revenue growth, and innovation. However, success is not simply about grand strategies or groundbreaking ideas. It’s the small, often overlooked touches that set the best businesses apart. As the saying goes, "The devil is in the details." I’d argue the angel is there, too. Here’s why details matter and how they can lead to success.
Marcy's Musings: It's Show Time!
02/20/2025 | Marcy LaRont -- Column: Marcy's MusingsIt’s hard to believe another year has gone by and it is time, once again, for IPC APEX EXPO. This year marks the 25th anniversary of this iconic show for the electronics industry and, in addition to all the usual suspects, there are some special things in store to celebrate this milestone. Last year, IPC themed the event, “What’s Next is Now.” This year’s theme, “Reimagine the Possibilities,” feels like a wholly appropriate follow-on.
Eutelsat, ATSS Renew Strategic Partnership for Premium Satellite Services Across MENA
02/14/2025 | BUSINESS WIREEutelsat and Saudi Arabia’s Advanced Telecommunications Solutions and Services (ATSS) have renewed their satellite capacity agreement on the EUTELSAT 8 West B satellite reinforcing the long-standing collaboration between the two companies. The contract signing took place during the LEAP event in Riyadh, Saudi Arabia.