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PCB007 Magazine: The Essential Guide to Surface Finishes—March 2025

03/17/2025 | I-Connect007 Editorial Team
In the March 2025 issue of PCB007 Magazine, we go back to basics, recount a little history, and look forward to addressing the many challenges that high density, high frequency, adhesion, SI, and corrosion concerns for harsh environments bring to the fore. 

Marcy's Musings: The Golden Touch?

03/18/2025 | Marcy LaRont -- Column: Marcy's Musings
Corrosion, adhesion, bonding—the comprehensive issue of surface finish plating is primary for PCB manufacturers and their assembly counterparts. Gold is the standard for many applications, but it is expensive and has its limits. This issue of PCB007 Magazine leads with a deep dive into the various iterations of gold plating by the engineering team at MKS Atotech.

Elementary Mr. Watson: Ensuring a Smooth Handoff From PCB Design to Fabrication

03/13/2025 | John Watson -- Column: Elementary, Mr. Watson
At the 2020 Tokyo Summer Olympics, the U.S. men's 4x100-meter relay team had high hopes of winning a medal. The team comprised some of the fastest sprinters in the world, but something went wrong. In a relay, four runners must smoothly pass their baton to the next runner inside a zone on the track. If a runner drops the baton or it’s passed outside the zone, the team risks disqualification. The U.S. team’s pass between the second and third runner was messy, slowing them down. By the time the last runner received the baton, the team had lost too much time. They finished sixth in their heat and didn’t qualify for the final.

The Shaughnessy Report: Breaking Down the Language Barrier

03/11/2025 | Andy Shaughnessy -- Column: The Shaughnessy Report
According to Ethnologue’s 2024 update, there are currently 7,164 living languages being spoken today. It makes you wonder: Do they count PCB design as a language? PCB fabrication? Assembly?

It’s Only Common Sense: Be the Solution, Not the Problem

03/10/2025 | Dan Beaulieu -- Column: It's Only Common Sense
In life and business, you’re either contributing to the problem or the solution. Customers come to you because they have a challenge, a pain point, or a problem that needs solving. The businesses that customers rave about consistently prove themselves to be problem solvers. Adopting a problem-solving mindset isn’t just good for your customers; it’s the key to building loyalty, standing out in the marketplace, and growing your business.
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