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Beyond the Rulebook
What happens when the rule book is no longer useful, or worse, was never written in the first place? In today’s fast-moving electronics landscape, we’re increasingly asked to design and build what has no precedent, no proven path, and no tidy checklist to follow. This is where “Design for Invention” begins.
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From the growing role of AI in design tools to the challenge of managing cumulative tolerances, these articles in this issue examine the technical details, design choices, and manufacturing considerations that determine whether a board works as intended.
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I-Connect007 Magazine previews APEX EXPO 2026, covering everything from the show floor to the technical conference. For PCB designers, we move past the dreaded auto-router and spotlight AI design tools that actually matter.
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U.S. Tariffs Spurs Surge in Stockpiling, 2Q25 Memory Contract Prices Set to Rise Further
April 17, 2025 | TrendForceEstimated reading time: 1 minute
TrendForce’s latest investigations reveal that the implementation of the U.S. “reciprocal tariffs” on April 9th—followed by a 90-day grace period for most regions—has prompted buyers and suppliers to adjust their strategies in response to policy uncertainty. Avril Wu, Senior Research Vice President at TrendForce, noted that with both sides rushing to complete transactions and shipments within the grace period to mitigate future policy risks, memory market activity is expected to pick up notably in 2Q25.
The grace period has temporarily eased concerns about demand loss due to new tariff barriers. However, lingering uncertainty over the direction of U.S. trade policy has driven memory buyers to adopt a more defensive stance—actively raising DRAM and NAND Flash inventory levels as a buffer against supply risk.
TrendForce notes that this proactive stockpiling has expanded the anticipated contract price increases for both DRAM and NAND Flash in the second quarter. However, this surge in momentum is likely to be short-lived. Demand from U.S.-based brands and exporters—who are more sensitive to tariff changes—will have been largely frontloaded into the first half of 2025, disrupting seasonal trends.
Ultimately, the future course of U.S. tariffs will be the key factor shaping memory supply-demand dynamics and pricing trends in the second half of the year.
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Sweeney Ng - CEE PCBSuggested Items
Standard of Excellence: Handling Difficult Customers With Grace and Professionalism
11/19/2025 | Anaya Vardya -- Column: Standard of ExcellenceDelivering a quality product on time is only half the battle. The other half, often as critical, is how we handle the human side of business, especially when things don’t go as planned. In a world of tight deadlines, complex builds, and high customer expectations, things will go off track. How we respond to them defines our reputation.
Altair Solutions Now Supported on NVIDIA Grace Hopper and Grace CPU Superchip Architectures
11/22/2024 | AltairAltair, a global leader in computational intelligence, announced that several products from the Altair® HyperWorks® design and simulation platform now support NVIDIA Grace CPU and Grace Hopper Superchip architectures.
Real Time with… IPC APEX EXPO 2024: Electrification of Automobiles: Challenges and Solutions
05/30/2024 | Real Time with...IPC APEX EXPOGrace O'Malley, VP of technical operations for iNEMI, shines a light on the electrification of automobiles, the need for industry alignment, standardization, and collaboration to tackle challenges. She mentions issues from a recent workshop, changing use cycles, longer vehicle lifespan, and the role of OEMs and the supply chain. Grace also highlights the importance of collaboration and appreciates the opportunity to work with industry leaders.
iNEMI Names Grace O'Malley CTO
05/02/2024 | iNEMIThe Board of Directors of the International Electronics Manufacturing Initiative (iNEMI) has named Grace O'Malley Chief Technical Officer (CTO).
Airbus Continues to Collaborate with NASA to Monitor Climate Change from Space
03/22/2024 | AirbusAirbus has been awarded a contract to design and build the GRACE-C twin spacecraft by NASA’s Jet Propulsion Laboratory JPL (Pasadena, California). This new mission of NASA and the German Space Agency at the German Aerospace Center (DLR) will strengthen the more than 20 year long partnership between the USA and Germany to ensure uninterrupted measurement of the Earth's gravity field, which started in 2002 with GRACE and continues with GRACE Follow-On, launched in 2018.