It’s Only Common Sense: Selling to Today's Generation of Buyers
Dan’s Biz Bookshelf: ‘Believe in Better'
The Big Picture: Our Big ‘Why’ in the Age of AI
GE Appliances Reshoring Again
June 30, 2025 | GE AppliancesEstimated reading time: 1 minute
On June 26, GE Appliances, a Haier Company, announced a $490 million investment to reshore production of washers and washer/dryers from China, creating 800 new full-time jobs in 2027. The Reshoring Initiative offered to highlight this announcement because of GE Appliance’s historic role launching, documenting and making credible U.S. reshoring.
The Reshoring initiative was founded in 2010. In 2012, despite my best efforts, reshoring was still a trickle that no one had heard of. Then I, and I believe hundreds of thousands of others, read Charles Fishman’s article “The Insourcing Boom” in the December 2012 issue of The Atlantic. In great detail, Charles described how GE Appliances reshored appliance production from China to Appliance Park, which employed “a tenth of the people in its heyday.” The article reviewed a broad range of benefits GE Appliances achieved by reshoring. Most memorable to me was the benefit of having manufacturing near engineering. The assembly team and engineering cooperated to simplify appliance design to reduce component cost and assembly time to make U.S. assembly competitive. Even though the Chinese manufacturing cost was still substantially lower, the U.S. total cost was lower due to inventory costs and delivery issues. For years, I quoted the article in my presentations. With this announcement and several earlier investments, Kevin Nolan, CEO GE Appliances, has walked his talk: “I’ve always said, this is just economics, people are going to realize that the savings they thought they had aren’t real, and it’s going to be better and cheaper to make them here.”
Congratulations to GE Appliances!
Over 2 million reshoring and foreign direct investment (FDI) jobs have been announced since 2010. I would be honored to add reshoring background to GE Appliances’ announcement.
Harry Moser, President, Reshoring Initiative
Share on:
Suggested Items
Localized Automation Becomes a Tariff Storm Safe Haven, but U.S. Smart Factory Build-Out Costs Far Exceed China’s
05/09/2025 | TrendForceTrendForce’s latest “Human-Machine Technology Report” points out that although the 90-day delay on the U.S. reciprocal tariffs announced by the Trump administration in early April 2025 offers temporary relief, it has already triggered lasting shifts in global manufacturing and supply chain strategies.
American Made Advocacy: Reshoring—About Trust, Not Just Geography
03/25/2025 | Shane Whiteside -- Column: American Made AdvocacyIn today’s chaotic political environment, you might have missed the fact that Congress allocated nearly $3 billion to rip out and replace key components in America’s telecommunications networks. The funding is to remove equipment from networks nationwide because of cyberattacks on internet routers and cellular networks enabled by a Chinese company that makes more than half of the routers sold in the U.S. We know from prior experience and similar transgressions that we cannot trust that Chinese components aren’t being used for nefarious purposes.
The March 2023 Issue of PCB007 Magazine Is Now Available
03/15/2023 | I-Connect007 Editorial TeamWhen logging in to a popular social media account, the first thing you get asked is: What’s on your mind? It’s such a great question because it’s so open-ended. There’s no judgment, no general direction, no expectation. We just get to share what we’re thinking about. Several trends and challenges seem to be prevalent today: reshoring, high reliability, increased capacity, staffing, new capabilities, and the CHIPS Act. As you’ll see in this issue of PCB007 Magazine, we touch on all those topics, as well as a few surprise
X-Rayted Files: Three or More Intriguing Thoughts on Reshoring
11/29/2021 | Bill Cardoso -- Column: X-Rayted FilesThe ground beneath us is always shifting, and while the term “unprecedented” can be somewhat overused, it does seem to be a little tougher to keep our balance these days. For almost every economic disruption, there emerges some argument for how reshoring can mitigate it. This time around, though, there’s a bit of a tug-o-war between the disruptions that are shaping the manufacturing landscape and the broader economy. I’m no economist, but as a dyed in the wool entrepreneur I’d like to share three thoughts about the future of manufacturing with a focus on reshoring, the talent pool, and the joy of making things.
Whelen Engineering Reduces Cycle Time by Building a New Automated PCB Factory
10/15/2015 | Barry Matties and Bryan BernasWith the Chinese stock market in turmoil and China’s wage scales still rising, one might think this would fuel new hope for U.S. PCB manufacturers trying to gain traction in a marketplace that’s been dominated by their Asian counterparts for the better part of two decades. But despite chatter about reshoring of late, the general consensus in the industry doesn’t seem overly optimistic that substantial change will occur.