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Beyond the Rulebook
What happens when the rule book is no longer useful, or worse, was never written in the first place? In today’s fast-moving electronics landscape, we’re increasingly asked to design and build what has no precedent, no proven path, and no tidy checklist to follow. This is where “Design for Invention” begins.
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From the growing role of AI in design tools to the challenge of managing cumulative tolerances, these articles in this issue examine the technical details, design choices, and manufacturing considerations that determine whether a board works as intended.
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I-Connect007 Magazine previews APEX EXPO 2026, covering everything from the show floor to the technical conference. For PCB designers, we move past the dreaded auto-router and spotlight AI design tools that actually matter.
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CELUS, NextPCB Establish Strategic Partnership to Accelerate AI-Driven Electronics Design and Manufacturing
November 7, 2025 | BUSINESS WIREEstimated reading time: 2 minutes
CELUS, the developer of a leading AI-assisted electronics design platform, and NextPCB, a globally recognized PCB manufacturing and assembly service provider, announced a strategic partnership aimed at streamlining the electronics development lifecycle from concept to mass production.
Through this partnership, NextPCB users will gain access to the CELUS Design Platform for seamless idea creation, intelligent component selection and automatic schematic generation. By integrating CELUS automation with NextPCB’s advanced production capabilities, engineers can move from design to manufacturing faster and with greater reliability. The result is a simplified, end-to-end workflow that reduces manual effort, minimizes supply chain risks and accelerates time to market.
"We are excited to partner with CELUS,” said Ivy Li, Head of International Business at NextPCB. “This collaboration connects design and manufacturing in a way that benefits engineers and product developers worldwide. By combining CELUS’s AI-driven design capabilities with NextPCB’s manufacturing expertise, we are helping customers move from idea to production with unmatched efficiency and confidence."
With the CELUS Design Platform, engineers can begin a design by entering system requirements or a simple text prompt, transforming high-level technical requirements into validated schematic prototypes in hours instead of weeks. Powered by its proprietary CUBO™ knowledge base, CELUS automates the selection of optimal, compatible components and provides real-time insights into pricing, lifecycle status and availability that help engineers proactively mitigate risks, such as obsolescence or supply disruption before procurement.
CELUS ensures compatibility with downstream processes by generating industry-standard Bill of Materials (BOM) files and offering native export capabilities to leading EDA tools. This seamless integration enables engineers to transition effortlessly from design to layout and then directly into NextPCB's one-stop manufacturing solutions, including instant quoting, rapid PCB fabrication, reliable component sourcing and high-quality assembly.
"At CELUS, we believe in empowering the entire electronics ecosystem,” said Tobias Pohl, Co-Founder and CEO at CELUS. “This partnership with NextPCB gives engineers a direct bridge from intelligent design creation to trusted manufacturing. Together, we are enabling a faster, more reliable path from concept to production that will dramatically accelerate time to market for our customers."
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