Asia/Pacific PC Market Up 11.6% in 2025; Supply and Pricing Challenges Loom for 2026

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The Asia/Pacific (including Japan and China)  traditional PC market (desktops, notebooks, and workstations) grew by 11.6% in 2025 to 106.6 million units, according to the International Data Corporation (IDC) Worldwide Quarterly Personal Computing Devices Tracker, Q4 2025. IDC expects shipments to decline in 2026 as key component shortages and rising prices place pressure on both supply and demand for traditional PCs.

“In 2025, the Asia/Pacific* region recorded growth across all segments, driven by a strong refresh demand to replace aging devices in conjunction with the Windows 10 end of support and large-scale education deployments in countries such as India, Indonesia, and Japan.” says Matthew Ong, senior market analyst, Devices Research, IDC Asia/Pacific. “All countries in the region recorded YoY shipment growth in the fourth quarter of 2025, as vendors and end users accelerated shipments and procurement in anticipation of supply constraints and price increases in 2026.”

Key Market Trends in 2025

• The consumer PC market increased by 6.4% to 50.1 million units. Desktop shipments grew 4.4% and notebooks rose 7.0% YoY. While most markets recorded growth supported by stronger consumer sentiment, Hong Kong and Korea faced weaker demand and posted declines in 2025.
• The commercial PC market grew by 16.7% to 56.6 million units. Desktop shipments increased by 8.9%, notebooks surged 24.0%, while workstations rose 6.8%. Private sector demand was buoyed by device replacements of pandemic‑era purchases and ongoing Windows 11 migration efforts. Public sector shipments also posted substantial gains, with strong double‑digit YoY increases in both education and government segments.

In 2026, traditional PC shipments in Asia/Pacific are projected to decline 13.7% to 92.0 million units, primarily due to ongoing component shortages, rising prices, and waning demand following the refresh cycle in 2025.

“Strong demand driven by AI infrastructure is creating significant constraints in the global supply of DRAM and NAND as memory manufacturers shift production capacity away from consumer electronics to meet growing data-center needs,” said Maciek Gornicki, senior research manager, Devices Research, IDC Asia/Pacific. “This is disrupting PC supply, with vendors struggling to secure the memory components needed to build new systems. We expect these shortages to drive prices higher and soften overall demand. In Asia/Pacific, vendors are anticipated to prioritize mature markets with higher ASPs to protect margins, while emerging economies—particularly Southeast Asia—will face the greatest impact from both product shortages and rising prices, as these markets are more reliant on lowend devices and consumers are especially sensitive to cost increases.”