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Suggested Items

Standard of Excellence: Engineering Is the New Sales—How Technical Collaboration Wins Business

04/15/2026 | Anaya Vardya -- Column: Standard of Excellence
When it comes to complex, high-performance electronics, the line between sales and engineering has all but disappeared. Customers want more than a quote. They’re not simply buying boards; they’re buying understanding, so engineering is now the front line of customer trust, problem-solving, and long-term success. There was a time when sales meant persuasion, and engineering meant production. Today, the two are inseparable.

Marcy’s Musings: Operating Without a Rulebook

04/15/2026 | Marcy LaRont -- Column: Marcy's Musings
What happens when the rulebook is no longer useful, or worse, has not yet been written? With electronics innovation happening at warp speed, we’re increasingly asked to design and build what has no precedent, proven path, or tidy checklist to follow. “Design for invention” begins at the edge of known capability, where traditional DFM gives way to something far less certain, and far more exciting. It’s not about breaking rules for the sake of it; it’s about recognizing when the rules no longer apply and having the insight, collaboration, and courage to move forward anyway.

Beyond the Board: How a Diminished Supplier Base Affects Complex PCB Manufacturing Readiness in Defense

04/14/2026 | Jesse Vaughan -- Column: Beyond the Board
As mil/aero electronics push toward higher density, tighter tolerances, and more complex constructions, another trend has unfolded in parallel. It receives far less attention but carries equal consequence: A significant reduction in the number of fabricators that can support complex PCB manufacturing.

The Next Generation of Leadership: New Student Board Member Aubrey Smith 

04/10/2026 | Marcy LaRont, I-Connect007
At APEX EXPO 2026, the next generation of industry leadership was on full display with the introduction of Aubrey Smith, the Global Electronics Association’s newest Student Board Member. She’s a third-year electrical and electronics engineering student at the University of Georgia and a first-year participant in the Emerging Engineer Program. Aubrey represents the curiosity, initiative, and openness that define tomorrow’s innovators.

Dan’s Biz Bookshelf: ‘The 'NVIDIA Way: Jensen Huang and the Making of a Tech Giant’

04/09/2026 | Dan Beaulieu -- Column: Dan's Biz Bookshelf
I just finished "The NVIDIA Way" by Tae Kim, and let me tell you, this isn’t just a book about a semiconductor company. It’s a book about conviction, stubborn vision, and, most of all, what happens when a leader refuses to think small. At the center of it all is Jensen Huang. Kim does a masterful job showing us that NVIDIA’s rise wasn’t luck, timing, or some Silicon Valley fairy dust. It was discipline and obsession. It was long-term thinking in a world addicted to quarterly results.
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