Dan’s Biz Bookshelf: ‘The New Age of Innovation’
The Marketing Minute: Building Connections in the Electronics Industry
Estimated reading time: Less than a minute
August 11, 2008
It's Only Common Sense: What About This Price Thing?
Dan Beaulieu asks, "What are we going to do about always going for the lowest price at any cost?" The real cost of going for the lowest prices are real--very real, indeed. The customer may always be right, but when that customer insists on the lowest priced product, at the expense of quality, then that customer is not putting out the best product possible.Listen to It's Only Common Sense here.
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