The Pulse: Caught in the Crosshatch—A Cautionary Tale of Detective Work
Fresh PCB Concepts: Designing PCBs for Harsh Environments—Reliability Is Engineered Upstream
Elementary, Mr. Watson DFX—Basically a Basket of Crabs With Spreadsheets
SouthCom Technologies Wins Distributor of the Year for Pulsonix
September 2, 2015 | PulsonixEstimated reading time: 1 minute
WestDev Ltd., the EDA company delivering technology-leading PCB design solutions, has named SouthCom Technologies the winner of its Distributor of the Year award.
SouthCom Technologies’ development and growth of Pulsonix in the North American market since their introduction in 2012 has brought a significant sales and service representation not previously seen for the product range.
“Since the appointment of SouthCom in North America three years ago, we have seen exponential growth in North America. Year-on-year sales have accelerated beyond our expectations as more and more engineers come into contact with Pulsonix,” said Marketing Director Bob Williams. “We attribute this to the hard effort from those both at SouthCom Technologies and at the Pulsonix development HQ in the United Kingdom. We are at a stage now where we have a synergistic process between SouthCom Technologies and those within Pulsonix, I believe this is truly benefiting our North American customers. They are seeing the true benefits of Pulsonix, and this is not just down to the software itself, it’s the people within the company. Together with SouthCom, we are bringing ourselves closer to the end user, listening to them and acting on their suggestions straight away.”
Jim Southward, founder and CEO of SouthCom Technologies, commented, “Sales have grown significantly for us in North America. Pulsonix fits well in the market with its very attractive price to performance ratio. Our working methodologies and practices along with extensive knowledge of the EDA market have enabled us to penetrate into North America with significant success. Our ethos of providing high quality solutions, be they products or services has been recognised with this award from WestDev.”
Pulsonix Overview
Introduced in 2001, Pulsonix EDA software has made its mark to set the standard for high-performance Schematic design capture, simulation, PCB layout and autorouting. Developed by a dedicated in-house team, each release demonstrates how the fast-growing Pulsonix product is introducing key features to win new business and offer users flexible and highly compatible software that meets the demands of PCB design today. Established in 1998, Westdev is a fast-growing specialist EDA software company based in Gloucestershire, UK.
Share on:
Testimonial
"Our marketing partnership with I-Connect007 is already delivering. Just a day after our press release went live, we received a direct inquiry about our updated products!"
Rachael Temple - AlltematedSuggested Items
SEMI Appoints Julie Rogers Executive Director of the ESD Alliance
05/01/2026 | SEMISEMI, the industry association serving the global semiconductor and electronics design and manufacturing supply chain, announced the appointment of Julie Rogers as Executive Director of the Electronic System Design Alliance (ESDA), a SEMI Technology Community.
IBM, Dallara to Advance AI and Quantum-Powered Design for High-Performance Vehicles
05/01/2026 | IBMIBM and the Dallara Group, a world-leading racing and high-performance vehicle manufacturer, announced a collaboration to advance vehicle design and optimization using AI and explore the use of quantum computing.
SEMI ESD Alliance 2026 Outlook: Agentic AI to Transform Chip Design and Verification
05/01/2026 | SEMIThe Electronic System Design Alliance (ESD Alliance), a SEMI Technology Community, announced its annual Executive Outlook event for semiconductor EDA, agentic AI and IP company executives.
EMAC Returns with Bright Electronics Manufacturing Challenge 2026
04/30/2026 | SMTAThe Electronics Manufacturing & Assembly Collaborative (EMAC) has announced the return of the Bright Electronics Manufacturing Challenge 2026, an immersive, hands-on student competition that puts real electronics manufacturing experience into the hands of the next generation of engineers.
A Designer's Focus on High Density
04/30/2026 | Marcy LaRont, I-Connect007 MagazineVern Solberg is a distinguished member of the Global Electronics Association Raymond E. Pritchard Hall of Fame and has served as chair or vice chair of many committees, developing technical standards and implementation guidelines, including the IPC-7090 series, which focuses on design for manufacturing and reliability for electronic assemblies. He’s a long-time contributor to Design007 Magazine, and he conducted a half-day tutorial at APEX EXPO 2026, where he addressed 2D, 2.5D, and 3D packaging and ultra-high density hybrid bond interconnect. I caught up with Vern at the show and asked about his pivot from addressing more standard design challenges to his focus on high-density circuits.