Through Data X, the marketing department is currently conducting a dual search for new faculty members—one marketing expert studying computer science and one computer scientist looking at marketing. Rather than compartmentalizing areas of study, efforts like these will provide an unprecedented connectivity across campus, leveraging and complementing its existing strengths.
"The Data X initiative places a spotlight on the importance of interdisciplinary understanding and highlights the fact that we’re all using data and we’re all using different aspects of analysis, tools, techniques, computational sets—you name it—to draw on these things. I think that what it’s going to do is get us to all think more broadly," says Griffith.
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