Driving Innovation: Registration in PCB Production Throughout the Process
Dan's Biz Bookshelf: 'Getting Naked: A Business Fable'
The Chemical Connection: Common Misconceptions in Wet Processing
How Big Will Bluetooth Low Energy Beacons be in 2016?
December 15, 2015 | ABI ResearchEstimated reading time: 2 minutes
Bluetooth Low Energy (BLE) beacons are finally set to hit the mainstream in 2016, following a strong 2015 third quarter in shipment data and contract figures. Through its new research area, BLE Beacon Technologies and Services, ABI Research, a leader in technology market intelligence, tracks the BLE beacon contract and shipment data across more than 20 verticals.
Read ABI Research’s BLE Beacon Technologies, Applications and Revenues report.
“ABI Research populated its contract tracker with a handful of impactful names in the last quarter, including IKEA, H&M, Macy’s, Target, Pizza Hut, Elle, Espirit, McDonalds and Carrefour,” says Patrick Connolly, Principal Analyst at ABI Research. “Meanwhile, companies like Groupon, Facebook and Google are starting to bring their SME beacon strategies to market. Adoption is now across the retail board with really strong interest from the Quick Serve Restaurants (QSR), as well as banking sectors.”
Additionally, the Out of Home (OOH) advertising market is showing rapid expansion, with the first major deployments in Europe. Currently, Strӧer is announcing plans for 50,000 deployments in Germany, with Exterion Media following suit in Holland and the UK.
“India is also a recent market adopter, with InteractionOne deploying a 1,000 beacon network,” continues Connolly. “We are also seeing some very large asset tracking contracts for BLE beacons in industrial, vending, hospital and airport market sectors.”
Research data shows that, from a beacon shipment perspective, most vendors are shipping multiple contracts in the tens of thousands. This is a major upgrade from 2014, indicating that a lot of retailers are ramping up to deploy in 2016. Although not public yet, several original equipment manufacturers (OEMs) completed funding rounds, which will enable them to scale in 2016. As ABI Research correctly predicted in August 2015, Sensoro is emerging as a major market player, with more than 110,000 beacons deployed in China and some major orders lined up for 2016.
“Interestingly, vendors have not seen significant demand for Eddystone as of yet, with many waiting for Google to reveal its hand, as well as for the arrival of dual iBeacon/Eddystone solutions,” concludes Connolly. “Most OEMs are working on solving the latter by incorporating power efficient solutions and/or including two batteries. Google’s new Web Bluetooth API may also help to drive adoption in 2016”.
Page 1 of 2
Share on:
Suggested Items
Intervala Hosts Employee Car and Motorcycle Show, Benefit Nonprofits
08/27/2024 | IntervalaIntervala hosted an employee car and motorcycle show, aptly named the Vala-Cruise and it was a roaring success! Employees had the chance to show off their prized wheels, and it was incredible to see the variety and passion on display.
KIC Honored with IPC Recognition for 25 Years of Membership and Contributions to Electronics Manufacturing Industry
06/24/2024 | KICKIC, a renowned pioneer in thermal process and temperature measurement solutions for electronics manufacturing, is proud to announce that it has been recognized by IPC for 25 years of membership and significant contributions to electronics manufacturing.
Boeing Starliner Spacecraft Completes Successful Crewed Docking with International Space Station
06/07/2024 | BoeingNASA astronauts Barry "Butch" Wilmore and Sunita "Suni" Williams successfully docked Boeing's Starliner spacecraft to the International Space Station (ISS), about 26 hours after launching from Cape Canaveral Space Force Station.
KIC’s Miles Moreau to Present Profiling Basics and Best Practices at SMTA Wisconsin Chapter PCBA Profile Workshop
01/25/2024 | KICKIC, a renowned pioneer in thermal process and temperature measurement solutions for electronics manufacturing, announces that Miles Moreau, General Manager, will be a featured speaker at the SMTA Wisconsin Chapter In-Person PCBA Profile Workshop.
The Drive Toward UHDI and Substrates
09/20/2023 | I-Connect007 Editorial TeamPanasonic’s Darren Hitchcock spoke with the I-Connect007 Editorial Team on the complexities of moving toward ultra HDI manufacturing. As we learn in this conversation, the number of shifting constraints relative to traditional PCB fabrication is quite large and can sometimes conflict with each other.