It’s Only Common Sense: Win the Sale Before the RFQ Arrives
The Marketing Minute: Marketing Is a Team Sport
In April, NASA researchers completed initial flight-testing of a radically new morphing wing technology that has the potential to lower fuel costs, reduce drag and airframe weight, and decrease noise during takeoff and landing.
NASA researchers also continued studies with international partners to evaluate the potential environmental benefits of alternative, non-petroleum based aviation fuels.
Public Engagement
With an exciting and diverse mission that captivates audiences around the world, public engagement is a vital aspect of NASA’s work. Through events, including South by Southwest, the Essence Festival, World Science Festival and nationwide Earth Day activities, more than two million people had the chance to interact with representative of America’s space agency and more than 400 million people were reached through NASA’s use of social media during these events.
NASA's award-winning website, NASA.gov, launched a major redesign in April that focuses on mission updates, images and videos in a layout that makes it easier for users to discover new content and works equally well across devices. The site's customer satisfaction scores, consistently among the highest in government, rose substantially after the redesign, with October showing the highest user satisfaction level in three years. The site now averages more than a quarter-million visitors a day, up more than 25 percent from 2014, with an increase in new visitors and an audience that is increasingly mobile, social, and international.
NASA‘s award-winning social media presence also continued to soar in 2015. The agency’s Twitter, Facebook, Google+, and Instagram accounts are the most followed in the federal government on those platforms. This year, NASA also launched an official presence on Tumblr. The agency's Twitter account broke into the top 100 Twitter accounts, by number of followers, the only government account to be on a list heavy with celebrities. NASA posted in July the agency’s most-liked image ever onto Instagram -- Pluto from the New Horizons spacecraft -- generating more than 363,000 likes. The agency also hosted 15 NASA Socials, bringing together more than 1,000 followers who engage with NASA via social media for unique in-person experiences of exploration and discovery.
Page 8 of 8
