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Holiday Sales Provided Little Cheer to PC Vendors in 2015
January 13, 2016 | Gartner, Inc.Estimated reading time: 6 minutes
Worldwide PC shipments totaled 75.7 million units in the fourth quarter of 2015, a 8.3 percent decline from the fourth quarter of 2014, according to preliminary results by Gartner, Inc. For the year, 2015 PC shipments totaled 288.7 million units, an 8 percent decline from 2014.
“The fourth quarter of 2015 marked the fifth consecutive quarter of worldwide PC shipment decline,” said Mikako Kitagawa, principal analyst at Gartner. “Holiday sales did not boost the overall PC shipments, hinting at changes to consumers’ PC purchase behavior. On the business side, Windows 10 generally received positive reviews, but as expected, Windows 10 migration was minor in the fourth quarter as many organizations were just starting their testing period.”
“All regions registered a decrease in shipments. Currency devaluation issues continued to impact EMEA, Latin America and Japan,” Ms. Kitagawa said. “Collectively EMEA, Japan and Latin America saw their markets reduced by nearly 10 percent in 2015.”
Gartner’s outlook for PC shipments in 2016 is for a decline of 1 percent compared with 2015, with the potential for a soft recovery in late 2016. Ms. Kitagawa said the PC market is still in the middle of structural change which will reduce the PC installed base in the next few years.
In the fourth quarter of 2015, Lenovo registered a worldwide PC shipment decline for the third consecutive quarter. However, Lenovo declined less than the industry average, and it extended its lead in the market. Lenovo accounted for 20.3 percent of worldwide PC shipments in the fourth quarter of 2015 (see Table 1). Lenovo did particularly well in North America to offset shipment declines in EMEA, Latin America and Japan.
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