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Dell’s PC shipments declined across all regions except Japan where the company grew by single digits compared to the fourth quarter of 2014. Although Dell’s shipments declined in EMEA and the U.S., Dell declined less than the regional averages.
In the U.S., PC shipments totaled 16.9 million units in the fourth quarter of 2015, a 3.1 percent decline from the fourth quarter of 2014 (see Table 2). Despite an 8.4 percent decline in shipments, HP maintained the No. 1 position in the U.S., accounting for 27.1 percent of PC shipments in the fourth quarter of 2015. Dell continued to be the number 2 vendor in the U.S., as its shipments declined less than the industry average.
“Holiday sales had a limited impact on PC sales in the U.S. market,” Ms. Kitagawa said. “Notebooks were off the top wish list of holiday gifts. Unlike 2014 holiday sales, there were not many holiday mega deals for laptops, especially in value segments. At the same time, consumers’ interest shifted to other consumer electronics
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