Global Smartphone Sales to See Growth of 7% in 2016

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In the mature markets of North America, Western Europe, Japan and mature Asia/Pacific, Gartner analysts expect to see an extension of phone lifetimes among users.

"As carriers' deals become more complex, users are likely to hold onto phones, especially as the technology updates become incremental rather than exponential," said Ms Zimmermann. "In addition, the volumes of users upgrading from basic phones to premium phones will slow, with more basic phones being replaced with the same type of phone."

PC Shipments to Bottom Out in 2016

The global PC shipment market is expected to total 284 million units in 2016, a decline of 1.5 per cent year on year. Traditional PCs are on pace to decline 6.7 per cent in 2016. "In 2016, the PC market will reach its last year of decline before returning to growth in 2017," said Mr Atwal. "The biggest challenge, and potential benefit for the PC market, is the integration of Windows 10 with Intel's Skylake architecture. It has the potential for new form factors with more attractive features."

In addition, the frustration with the capabilities in tablets will drive some consumers and businesses to review new form factors. "However, to draw their interest the PC manufacturers need to ensure that they meet demand with the right products at the right price," added Mr Atwal.

Demand for ultramobiles (basic and utility tablets) will continue to weaken, with a decline of 3.4 per cent in 2016. Users are not only extending lifetimes, but also some will fail to replace these devices at all through 2016.

More detailed analysis is available in the report, "Forecast: PCs, Ultramobiles and Mobile Phones, Worldwide, 2013-2020, 1Q16 Update." Analysis on the impact of the devices forecast on overall IT spending will also be shared in the complimentary Gartner webinar, "IT Spending Forecast, 1Q16 Update: Where Is All the Money Going?" taking place on Tuesday 12th April at 16:00 UK time.

About Gartner

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