Connect the Dots: Designing for the Future of Manufacturing Reality—Solder Mask and Legend
Target Condition: An Exploration of Flooding PCB Layers
Happy’s Tech Talk #47: Automation for Complex Multilayer Fabrication Stackups
Mentor Graphics Names New Americas Sales Executive
April 21, 2016 | PRNewswireEstimated reading time: 1 minute
Mentor Graphics Corporation has announced the appointment of Veronica Watson as vice president, Regional Sales for the Americas.
Ms. Watson was previously corporate vice president, Strategic Partnerships at Cadence Design Systems. Her tenure at Cadence over a decade included corporate VP positions in North American Sales, Asia Pacific Field Operations, Global Accounts and Worldwide Verification Sales. Prior to Cadence, she held international sales management positions at Verisity, Axis Systems, and Avant! She has a B.S. in Electrical and Electronics Engineering from Northwestern University.
"With over 20 years experience leading complex enterprise software sales teams worldwide, Veronica's wide-ranging skills and industry knowledge will serve Mentor well as we continue to scale up our business," said Mike Ellow, Mentor Graphics senior vice president, World Trade.
"I have been impressed with the calibre of the Mentor Graphics sales organization," said Veronica Watson. "I am looking forward to building on the momentum already achieved and contributing to the company's strategy for continued growth through our industry-leading portfolio."
About Mentor Graphics
Mentor Graphics Corporation is a world leader in electronic hardware and software design solutions, providing products, consulting services and award-winning support for the world's most successful electronic, semiconductor and systems companies. Established in 1981, the company reported revenues in the last fiscal year of approximately $1.18 billion. Corporate headquarters are located at 8005 S.W. Boeckman Road, Wilsonville, Oregon 97070-7777.
Share on:
Testimonial
"In a year when every marketing dollar mattered, I chose to keep I-Connect007 in our 2025 plan. Their commitment to high-quality, insightful content aligns with Koh Young’s values and helps readers navigate a changing industry. "
Brent Fischthal - Koh YoungSuggested Items
Standard of Excellence: Engineering Is the New Sales—How Technical Collaboration Wins Business
04/15/2026 | Anaya Vardya -- Column: Standard of ExcellenceWhen it comes to complex, high-performance electronics, the line between sales and engineering has all but disappeared. Customers want more than a quote. They’re not simply buying boards; they’re buying understanding, so engineering is now the front line of customer trust, problem-solving, and long-term success. There was a time when sales meant persuasion, and engineering meant production. Today, the two are inseparable.
Technica and Supply Partners Participate in Dallas SMTA Expo & Tech Forum
04/07/2026 | Technica USAFor the second consecutive year, Technica USA participated in the Dallas SMTA Expo & Tech Forum, held Tuesday, April 7, at the Plano Event Center
The Marketing Minute: Your Marketing Funnel Has a Memory Problem
03/11/2026 | Brittany Martin -- Column: The Marketing MinuteMany marketing teams work incredibly hard to generate attention. They launch campaigns. Announcements go out. New content is published, and digital promotions are pushed across multiple channels. For a short period, engagement spikes, website traffic rises, and the leads come rolling in. For sales, it all feels so promising. But then traffic returns to normal levels, engagement softens, and the sales team finds itself restarting conversations that never fully developed. When this happens, companies often assume they have a lead problem.
The Chemical Connection: Some Amusing Stories from APEX EXPO
02/24/2026 | Don Ball -- Column: The Chemical ConnectionOnce again, it’s time for APEX EXPO, a chance to see what’s new in the industry, meet and speak with old friends and colleagues you haven’t seen in a while, and have face-to-face meetings with your suppliers. This last point is especially important for capital equipment suppliers like us, where months or even years might go by without physical contact. So often, contact is just phone calls and emails, and sometimes not even those.
The Marketing Minute: Same Trade Show, Stronger Story
01/14/2026 | Brittany Martin -- Column: The Marketing MinuteEvery year, many companies attend the same trade shows, set up the same booths, hand out the same giveaways, and hope to meet new customers and make new sales. This approach begs the question: Is using the same trade show strategy working for you?