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What happens when the rule book is no longer useful, or worse, was never written in the first place? In today’s fast-moving electronics landscape, we’re increasingly asked to design and build what has no precedent, no proven path, and no tidy checklist to follow. This is where “Design for Invention” begins.
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From the growing role of AI in design tools to the challenge of managing cumulative tolerances, these articles in this issue examine the technical details, design choices, and manufacturing considerations that determine whether a board works as intended.
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Mentor Graphics Names New Americas Sales Executive
April 21, 2016 | PRNewswireEstimated reading time: 1 minute
Mentor Graphics Corporation has announced the appointment of Veronica Watson as vice president, Regional Sales for the Americas.
Ms. Watson was previously corporate vice president, Strategic Partnerships at Cadence Design Systems. Her tenure at Cadence over a decade included corporate VP positions in North American Sales, Asia Pacific Field Operations, Global Accounts and Worldwide Verification Sales. Prior to Cadence, she held international sales management positions at Verisity, Axis Systems, and Avant! She has a B.S. in Electrical and Electronics Engineering from Northwestern University.
"With over 20 years experience leading complex enterprise software sales teams worldwide, Veronica's wide-ranging skills and industry knowledge will serve Mentor well as we continue to scale up our business," said Mike Ellow, Mentor Graphics senior vice president, World Trade.
"I have been impressed with the calibre of the Mentor Graphics sales organization," said Veronica Watson. "I am looking forward to building on the momentum already achieved and contributing to the company's strategy for continued growth through our industry-leading portfolio."
About Mentor Graphics
Mentor Graphics Corporation is a world leader in electronic hardware and software design solutions, providing products, consulting services and award-winning support for the world's most successful electronic, semiconductor and systems companies. Established in 1981, the company reported revenues in the last fiscal year of approximately $1.18 billion. Corporate headquarters are located at 8005 S.W. Boeckman Road, Wilsonville, Oregon 97070-7777.
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Sweeney Ng - CEE PCBSuggested Items
Punching Out: How Are the Big Boys in Electronics Doing?
05/12/2026 | Tom Kastner -- Column: Punching Out!Let’s see what the public companies are up to in the PCB and EMS industries. In North America, there are only a couple of publicly traded PCB (bare board) companies: TTM Technologies (Nasdaq: TTMI) and Firan Technology Group (FTG.TO). On the EMS side, there are a few more publicly traded (“pubco”) companies: Flex (FLEX), Jabil (JBL), Celestica (CLS), Sanmina (SANM), Benchmark (BHE), Fabrinet (FN), Kimball Electronics (KE), Plexus Corp (PLXS), Nortech Systems (NSYS), and Key Tronic Corp (KTCC).
It's Only Common Sense: See Your Marketing as a Discipline, Not a Department
04/27/2026 | Dan Beaulieu -- Column: It's Only Common SenseWhat does marketing mean to you? Is it a corner office with cool posters on the wall? Is it the person running your LinkedIn page or the trade show booth with the shiny graphics and the bowl of candy? Yes, marketing is those things, but it’s more than that. It’s a discipline, and if you treat it like a department, you’re already losing.
Standard of Excellence: Engineering Is the New Sales—How Technical Collaboration Wins Business
04/15/2026 | Anaya Vardya -- Column: Standard of ExcellenceWhen it comes to complex, high-performance electronics, the line between sales and engineering has all but disappeared. Customers want more than a quote. They’re not simply buying boards; they’re buying understanding, so engineering is now the front line of customer trust, problem-solving, and long-term success. There was a time when sales meant persuasion, and engineering meant production. Today, the two are inseparable.
Technica and Supply Partners Participate in Dallas SMTA Expo & Tech Forum
04/07/2026 | Technica USAFor the second consecutive year, Technica USA participated in the Dallas SMTA Expo & Tech Forum, held Tuesday, April 7, at the Plano Event Center
The Marketing Minute: Your Marketing Funnel Has a Memory Problem
03/11/2026 | Brittany Martin -- Column: The Marketing MinuteMany marketing teams work incredibly hard to generate attention. They launch campaigns. Announcements go out. New content is published, and digital promotions are pushed across multiple channels. For a short period, engagement spikes, website traffic rises, and the leads come rolling in. For sales, it all feels so promising. But then traffic returns to normal levels, engagement softens, and the sales team finds itself restarting conversations that never fully developed. When this happens, companies often assume they have a lead problem.