The Pasternack Story

Estimated reading time: 8 minutes

Farley: I would say you should visit our site. We have a very robust parametric search on our website. If it's parts that you need, our site allows you to drill down and identify the product that will meet your specifications very quickly. It's the entire breadth in the category from low frequencies to high frequencies, from passive to active to interconnect, so we've got all the parts for you. You can order right online or call that order in. You can email in. It's very easy to do business with us. If you order before 4 p.m. PST, we will ship it that day.

We have three levels of technical support. If you're questioning is this the right part I need or is there some combination that you're not sure about, that's great. We'll get you on the phone or on chat or on email with RF engineers who have been in this business an average of 25 years, so we offer great support. You'll also find they're extremely detailed and we think we have the industry’s best data sheets. If you identify a product that you need, our data sheets should be able to confirm that it will, in fact, meet your specifications without any other fuss on your part. Then you can also find on the site tools to help you: RF calculators, technical charts, etc. It's just designed to support the Engineers daily life.

Warner: Awesome. The last thing that piqued my interest when I looked at your website awhile back was custom cables. It sounds like you're turning those around very quickly, which is often a need. Tell us about how you ended up doing custom cable work.

Farley: Because we warehouse for same day shipment many different types of coaxial cable and connectors, it became a natural thing to manufacture cable assemblies for our customers. The company has done that for a very long time. That work is all done in-house per order. We have a full team that works very hard to make sure that the order today goes out today. We've recently added a tool we call the Cable Creator™, which is really a neat tool for engineers. It allows them, from our website, to select the connectors you need and the cable you need in any physical and electrical compatible combination. You can select your solder options and labeling options and lots of different things there.

It won't let you build something that's silly or doesn't work. You can build up to 250,000 different combinations. If you select a combination that is not already on our site, it will issue a unique part number; it will give the product a name and it will give the product a price, all on the fly. It will allow you to add that product to your shopping cart and purchase it right there. No more of that, "That's great. We can do that. Give us your information and we'll send you a quote." The quote is instant, the ordering is instant, and it goes out same day.

Warner: That software must have been a heck of a thing to put together. I've been fascinated to learn about it and I can really see how it all fits into this unique market. Thanks so much, John, for telling the Pasternack story and about your week here at IMS. We'll look forward to seeing you at the next show.

Farley: Thanks, Judy.

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