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The Government Circuit: Navigating New Trade Headwinds and New Partnerships

08/25/2025 | Chris Mitchell -- Column: The Government Circuit
As global trade winds continue to howl, the electronics manufacturing industry finds itself at a critical juncture. After months of warnings, the U.S. Government has implemented a broad array of tariff increases, with fresh duties hitting copper-based products, semiconductors, and imports from many nations. On the positive side, tentative trade agreements with Europe, China, Japan, and other nations are providing at least some clarity and counterbalance. 

Lessons From a Thousand Columns: Dan Beaulieu on Writing, Selling, and Staying the Course

08/21/2025 | Michelle Te, I-Connect007
For 20 years, Dan Beaulieu has been a steady voice in sales and marketing, offering weekly columns that challenge, inspire, and guide professionals in the electronics industry and beyond. Soon, he will reach a remarkable milestone—his 1,000th It’s Only Common Sense weekly column. In this Q&A, we look behind the scenes of Dan’s writing journey, exploring what has kept him motivated, the lessons he’s learned along the way, and how two decades of weekly columns have shaped his career and the industry conversation.

University Of Minnesota Team Claims Victory In Bright Manufacturing Challenge 2025 Round 1

08/19/2025 | EMAC
The Electronics Manufacturing & Assembly Collaborative (EMAC) recently announced that Team "Rise and Grind Crew" from the University of Minnesota has emerged victorious in Round 1 of the Bright Manufacturing Challenge 2025.

The Knowledge Base: Cultivating Your Brand in the Age of Connection

08/19/2025 | Mike Konrad -- Column: The Knowledge Base
Audiences have evolved in how they consume information, form opinions, and make purchasing decisions. While marketing still relies on tried-and-true methods—get your name and message in front of your audience—you must also cultivate connection, credibility, and community. Your customers, particularly the younger generation of engineers, buyers, and program managers, want to discover value on their terms.

American Made Advocacy: Where’s the Budget for a Modern Military Run on Microelectronics?

08/19/2025 | Shane Whiteside -- Column: American Made Advocacy
In a world of peer threats and urgent transformation, having secure, trusted, and reliable microelectronics is non-negotiable. While largely hidden, microelectronics are the ubiquitous enablers of modern defense platforms. Nothing in the current American arsenal flies, floats, or fights without a technology stack that includes a semiconductor, an integrated circuit substrate, and a printed circuit board.
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