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Signal Integrity & Metallization
Signal integrity and additive manufacturing, particularly metallization, are hot topics in PCB design and fabrication. PCB layouts are carefully engineered to achieve specific electrical and power performance targets.
Beyond the Rulebook
What happens when the rule book is no longer useful, or worse, was never written in the first place? In today’s fast-moving electronics landscape, we’re increasingly asked to design and build what has no precedent, no proven path, and no tidy checklist to follow. This is where “Design for Invention” begins.
March Madness
From the growing role of AI in design tools to the challenge of managing cumulative tolerances, these articles in this issue examine the technical details, design choices, and manufacturing considerations that determine whether a board works as intended.
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More Than Just Dry Air
Column from: Richard Heimsch
Richard gained his business perspectives 20+ years of sales, marketing and operations roles at companies from $200 million in size. He lived and traveled extensively throughout Europe, Asia and the Americas during that time while transporting companies into new geographies and growing their businesses with an integrated focus on inside-out branding, product development curves and channel management.
Now an owner of Protean Inbound, a specialist in strategic communications for B2Bs with a proven record in technology segments and outsourced solutions for SMEs, Richard also is a director of Super Dry Totech, for whom Protean manages all technical operations, marketing and sales channels in the Americas.
Specialties: Technology marketing, strategic communications,executive level sales, brand creation and brand management, product positioning, international sales and marketing, channel development.